nep-cul New Economics Papers
on Cultural Economics
Issue of 2021‒05‒17
four papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Exploring the presence of network governance in creative industry using social network analysis : A case of BollywoodAbstract: Network governance is a governance structure which comprises mainly of informal social systems instead of rigid and formal bureaucratic systems within firms (Snow, Miles, & Coleman Jr, 2000). Conditions promoting this type of governance have been identified as high demand uncertainity,customized exchanges high in human asset specificity, complex task under time and pressure and frequent exchanges among parties comprising the network (Jones, Hesterly, & Borgatti, 1997). Film industry has been identified in literature as a creative or a cultural industry. Uncertainity in demand, need of diverse skills and infinite variety of the products are key characteristics of creative industries. It is also a difficult industry to gain entry. Apart from core competency informal networks, contacts and socialisation skills also play an important role in career growth. In this paper we explore the presence of network governance structure in Indian Film industry (Bollywood) using secondary data collected from public listing of movie releases. We employ social network analysis to verify the presence of network characteristics. Our findings suggests that Indian film industry has selectivity in network and to some extent it is structured. The structured ties in Bollywood suggest that producers are the main coordinator in Bollywood projects since they are in the most central people in our network. The producer have to build their network in this way to facilitate them to perform their functions more efficiently since they are responsible to bring together the professionals for the film and provide financial backing to the entire project.Length: 3 pages By Vidushi Pandey
  2. eWOM and growth strategies for the tourism industry in maritime museum networks. The case of the Arca Adriatica tourist product By Umberto Rosin; Michele Bonazzi; Francesco Casarin
  3. The prospects of cultural exchange to foster the economic relationship between the EU and Korea By Go, Joohyun
  4. Vernacularization and Linguistic Democratization By Binzel, Christine; Link, Andreas; Ramachandran, Rajesh

  1. Exploring the presence of network governance in creative industry using social network analysis : A case of BollywoodAbstract: Network governance is a governance structure which comprises mainly of informal social systems instead of rigid and formal bureaucratic systems within firms (Snow, Miles, & Coleman Jr, 2000). Conditions promoting this type of governance have been identified as high demand uncertainity,customized exchanges high in human asset specificity, complex task under time and pressure and frequent exchanges among parties comprising the network (Jones, Hesterly, & Borgatti, 1997). Film industry has been identified in literature as a creative or a cultural industry. Uncertainity in demand, need of diverse skills and infinite variety of the products are key characteristics of creative industries. It is also a difficult industry to gain entry. Apart from core competency informal networks, contacts and socialisation skills also play an important role in career growth. In this paper we explore the presence of network governance structure in Indian Film industry (Bollywood) using secondary data collected from public listing of movie releases. We employ social network analysis to verify the presence of network characteristics. Our findings suggests that Indian film industry has selectivity in network and to some extent it is structured. The structured ties in Bollywood suggest that producers are the main coordinator in Bollywood projects since they are in the most central people in our network. The producer have to build their network in this way to facilitate them to perform their functions more efficiently since they are responsible to bring together the professionals for the film and provide financial backing to the entire project.Length: 3 pages
    By: Vidushi Pandey (Indian Institute of Management Kozhikode)
    Date: 2021–03
    URL: http://d.repec.org/n?u=RePEc:iik:wpaper:416&r=
  2. By: Umberto Rosin (Dept. of Management, Università Ca' Foscari Venice); Michele Bonazzi (Dept. of Management, Università Ca' Foscari Venice); Francesco Casarin (Dept. of Management, Università Ca' Foscari Venice)
    Abstract: Museum networks are proliferating in the Mediterranean area showing new forms of collaboration between public and private institutions. Museums and heritage conservation play a fundamental role in tourism development. The purpose of the present working paper is to provide an analysis of the museum network experience in order to define a set of useful and viable marketing strategies to be adopted by the museum management with respect to the relative tourist context. The case of the Arca Adriatica maritime museum network - a network of eight maritime museums representing the core asset of an elaborated tourist product - has been analyzed and considered particularly relevant and of peculiar interest. After the analysis of the museum network and its most important related points of interest, managerial recommendations within strategic and tactical perspectives are hence presented.
    Date: 2021–05
    URL: http://d.repec.org/n?u=RePEc:vnm:wpdman:180&r=
  3. By: Go, Joohyun
    Abstract: The goal of this article is to examine the current status of cultural exchanges between Korea and the EU. This paper will examine the extent to which cultural exchanges between the two regions have grown since the adoption of the Korea-EU cultural cooperation protocol in 2011. I will also explore if there are any constraints and if so, possible ways to promote further exchanges in the future. The definition of cultural exchange that this article focuses on is "achieving cultural and economic development by establishing mutual relations with people from other culture." In this context, I carefully examine cultural exchanges that can promote economic exchanges. This is approached from a cultural and diplomatic perspective aimed at capturing the hearts of the other country's general public. To that end, the article looks at two types of cultural exchange support policies at government level. Among them, I particularly focus the agreement on the co-production of audiovisual materials adopted by the "Cultural Cooperation Protocol," which was created as an annex to the Korea-EU FTA. I will then review the current status of exchanges between Korea and Europe in the field of performing arts. Finally, I end by presenting improvement measures and suggestions to expand cooperation in the cultural sector and promote co-production of audiovisual materials. It points out the need for legislative and governance improvements in carrying out government support.
    Keywords: Cultural exchange,Cultural Cooperation Protocol,Korea EU cooperation
    Date: 2021
    URL: http://d.repec.org/n?u=RePEc:zbw:opodis:20217&r=
  4. By: Binzel, Christine; Link, Andreas; Ramachandran, Rajesh
    Abstract: The use of a language in written and formal contexts that is distinct from the varieties used in everyday communication - such as Latin in early modern Europe and Standard Arabic in the Arabic-speaking world - comes with benefits, but also with costs. Drawing on city-level data on all books and pamphlets published in Europe between 1451 and 1600, we document that the Protestant Reformation led to a sharp rise in vernacular printing, such that by the end of the 16th century, the majority of works were printed in spoken tongues rather than in Latin. This transformation allowed broader segments of society to access knowledge. It was also associated, as we show, with a significant diversification in the composition of authors and book content. Finally, we provide evidence that an increase in vernacular printing at the city level is strongly correlated with higher population growth - a proxy for economic development - and in the birth of notable innovators and creative individuals. In this way, we argue that the vernacularization of printing was an important driver of European dynamism in the early modern period.
    Keywords: economic development; Inclusive institutions; Language; Protestant Reformation
    JEL: E02 N13 Z12 Z13
    Date: 2020–11
    URL: http://d.repec.org/n?u=RePEc:cpr:ceprdp:15454&r=

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