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on Cultural Economics |
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Issue of 2021‒04‒12
four papers chosen by Roberto Zanola Università degli Studi del Piemonte Orientale |
| By: | Juliette Ducros Passebois; Carole Martinez (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel); Florence Euzéby |
| Abstract: | Digital age creates a new context for performing arts organizations. They have to imagine innovative marketing strategies to draw audiences' attention. The objective of this communication is to question how legitimate cultural organizations can manage their brand and what levers they can use to address news challenges. Relying on a new brand management paradigm, named "community paradigm", we focus on a case study methodology. The "3 e Scène", the Paris Opera 3 rd stage, a fully digital creative platform, appears as a good illustration of the new community branding paradigm. Multiple data were collected and analyzed: interviews with 3e scène stakeholders, secondary data and systematic observation of all 3e scène contents. By adopting a disruptive approach and offering content inspired and created by crowdcultures, the brand resonates with its time while connecting with wider audiences. |
| Keywords: | Branding,Digital,Performing Arts,Paris Opera |
| Date: | 2019–06–23 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-03174402&r=all |
| By: | Ivaldi, Marc; Nicolle, Ambre; Verboven, Frank; Zhang, Jiekai |
| Abstract: | Do new digital consumption channels of music depress sales in old physical ones, or are they complementary? To answer this question, we exploit product-level variations in prices of about 30 million sales and streams of over 300 thousand products observed weekly between 2014 and 2017 for the entire French market. At the track-level, we find that streaming displaces digital sales. Similarly, at the album level, digital sales displace physical sales. At the more aggregate artist-level, digital sales displace physical sales, but streaming implies a promotional effect on physical sales. This complementarity is driven by popular genres, i.e., Pop and Urban Music. Most of our findings are robust to whether we consider the hits or include the products that belong to the long tail. |
| Keywords: | Music industry; Music consumption; Digitization |
| JEL: | D12 L82 O33 |
| Date: | 2021–03 |
| URL: | http://d.repec.org/n?u=RePEc:tse:wpaper:125467&r=all |
| By: | Vladim\'ir Hol\'y; Tom\'a\v{s} Evan |
| Abstract: | What role does culture play in determining institutions in a country? This paper argues that the establishment of institutions is a process originating predominantly in a nation's culture and tries to discern the role of a cultural background in the governance of countries. We use the six Hofstede's Cultural Dimensions and the six Worldwide Governance Indicators to test the strength of the relationship on 94 countries between 1996 and 2019. We find that the strongest cultural characteristics are Power Distance with negative effect on governance and Long-Term Orientation with positive effect. We also determine how well countries transform their cultural characteristics into institutions using stochastic frontier analysis. |
| Date: | 2021–02 |
| URL: | http://d.repec.org/n?u=RePEc:arx:papers:2102.05411&r=all |
| By: | Jonah Tobin (Williams College); Oliver Hall (Williams College); Jacob Lazris (Williams College); David Zimmerman (Williams College) |
| Abstract: | This paper presents empirical evidence on factors influencing choices made by members of the Annapolis Group of Liberal Arts colleges regarding whether to operate primarily in person, primarily online or some flexible alternative during the COVID-19 pandemic of 2020. Binary and multinomial choice model estimates suggest that conditional upon the prevailing level of COVID-19 in their county, financially distressed colleges were about 20 percentage points more likely to opt for primarily in-person operations than less financially distressed colleges. These choices highlight an important potential tradeoff between public health and financial concerns present in the higher education sector. |
| Keywords: | COVID-19, college reopenings, financial stress, public health |
| JEL: | I2 I23 |
| Date: | 2021–04–01 |
| URL: | http://d.repec.org/n?u=RePEc:wil:wileco:2021-06&r=all |