nep-cul New Economics Papers
on Cultural Economics
Issue of 2020‒09‒21
three papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Big data comes to Hollywood: Audiovisuelle Medienmärkte im digitalen Zeitalter By Gänßle, Sophia
  2. Culture and economic development in Africa – opportunities and challenges By John Kuada
  3. The phenomenon of moscatel sparkling wine in Brazil By Marcos Vinícius Araujo; M.A.C. da Silva; K.L. Bruch

  1. By: Gänßle, Sophia
    Abstract: Die Traumfabrik Hollywood dominiert seit Dekaden die internationale Filmindustrie. Die gro-ßen amerikanischen Studios produzieren und vertreiben Filme, wobei sie alle Innovationen des 20ten Jahrhundert, von Fernsehen über VHS bis Blu-ray, überstanden haben. Die Digitalisie-rung bringt tiefgreifende technische Innovationen und damit auch neuen Wettbewerb in den Markt. Die großen Hollywood Studios stehen nun der Konkurrenz von Streamingdiensten wie Netflix und Amazon Prime Video gegenüber. Die digitale Überlegenheit dieser neuen Giganten und deren Umgang mit Daten stellen einen elementaren Unterschied zu den bisherigen Strate-gien der Studios dar. Dieser Beitrag zeigt die Änderungen auf und analysiert die neue Wettbe-werbssituation in der Filmindustrie.
    Date: 2020
  2. By: John Kuada (Aalborg University, Denmark)
    Abstract: This paper forwards the view that some aspects of African culture enhance economic development on the continent while other aspects tend to constrain development. By drawing on the extant literature on culture and development, the paper discusses the manner in which economic activities are organised in Sub-Saharan African countries and the impact of these processes on their overall development. We argue that insight into the development-constraining attributes of African culture will help policymakers and business people design policies and strategies that will improve the overall performance of African economies.
    Keywords: Culture, economic development, business development, entrepreneurship, Africa
    Date: 2020–09
  3. By: Marcos Vinícius Araujo (LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université, UFRGS - Universidade Federal do Rio Grande do Sul [Porto Alegre]); M.A.C. da Silva (UFRGS - Universidade Federal do Rio Grande do Sul [Porto Alegre]); K.L. Bruch (UFRGS - Universidade Federal do Rio Grande do Sul [Porto Alegre])
    Abstract: This article sought bases and contexts of social representation of sparkling wine muscatel in Brazil. It is a base for more complex studies. A phenomenon of increased sparkling wine consumption in Brazil was perceived, mainly from muscatel sparkling wine, which increased by 417% from 2005 to 2017. Sparkling wine is a product that appeared in France and migrated to other countries after colonization. In Brazil, it has been gaining more and more visibility, be it in music, news, supermarkets, and other social contexts. To understand this phenomenon, we sought the media and cultural databases, i.e. music, online newspapers. In Brazilian music, the sparkling wine is represented as a luxury product, which refers to romance, festivities, celebrations, special moments, seduction, special gifts, social differentiation, among others. In others media, it is perceived as a fresh, light drink, with pleasant sweetness and easiness to drink, and also an option for those who want to start venturing into the world of wine. As an exploratory and developing research, it was possible to lay down a foundation for further investigation about the social representation of sparkling wine in Brazil.
    Date: 2019

This nep-cul issue is ©2020 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.