nep-cul New Economics Papers
on Cultural Economics
Issue of 2020‒08‒24
two papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Who Should Set Book Prices? By Silvi Berger; Morten Hviid
  2. A Quest for Quality: Creativity and Innovation in the Wine Industry of Argentina By Julio Elías; Gustavo Ferro; Álvaro García

  1. By: Silvi Berger (Centre for Competition Policy, University of East Anglia); Morten Hviid (Centre for Competition Policy, University of East Anglia)
    Abstract: The key question for this paper is by whom and with what restrictions the price of books should be set. In the past, public cultural policy has in some jurisdictions favoured limiting competition at the retail level by mandating a fixed book price system, where prices are the same everywhere. Digitalisation has enabled some competition authorities to challenge this practice. This has left us with a situation where very different rules apply to the book market in different jurisdictions and where the initial question of who sets prices faced with what restrictions is given a very different answer across EU member states. This paper uses recent antitrust cases to highlight the tension over who should have the price setting power in the market for books.
    Keywords: Retail Price MFN, Across Platform Parity Agreements, price guarantees, agency models
    JEL: D22 D4 L82
    Date: 2019–10–01
  2. By: Julio Elías; Gustavo Ferro; Álvaro García
    Abstract: We study innovation and knowledge generation in the quality wine industry in Argentina. The approach followed provides a useful framework to understand innovation at the market and the individual innovator level. We show that the wine quality revolution in Argentina was driven by economic incentives. Wine producers seek for quality as a differentiation mechanism that allows them to appropriate, at least partially, of the return to innovation. We also show that the quality wine revolution of Argentina, involved a series of experimental and rapid conceptual innovations. All the former produced a radical change in the wine industry of Argentina.
    Keywords: Innovation, Wine industry, Argentina
    JEL: O31 Q13
    Date: 2019–11

This nep-cul issue is ©2020 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.