nep-cul New Economics Papers
on Cultural Economics
Issue of 2020‒06‒22
seven papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Tourism development through landscape theming: Exploring Art Nouveau experiences in Brussels By De Ridder, Kaat; Vanneste, Dominique
  2. Social media for cultural communication: A critical investigation of museums’ Instagram practices By Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon; Kamenidou, Irene (Eirini)
  3. Monetary and Non-Monetary Valuation of Cultural Ecosystem Services in Marine Protected Areas By Lydia Stergiopoulou; Phoebe Koundouri; Achilleas Vassilopoulos
  4. Allocating extra revenues from broadcasting sports leagues By Gustavo Bergantiños; Juan D. Moreno-Ternero
  5. Cross boundaries to produce novelties at the intersection of two creative sectors: the role of intermediaries By Etienne Capron; Dominique Sagot-Duvauroux; Raphaël Suire
  6. Wine Regulations By Giulia Meloni; Kym Anderson; Koen Deconinck; Johan Swinnen
  7. Product differentiation in video games: A closer look at Fortnite's success By Moritz, Karl-Heinz; Schöber, Timo; Stadtmann, Georg

  1. By: De Ridder, Kaat; Vanneste, Dominique
    Abstract: Purpose: This study aims to present and explore the landscape approach as an innovative management model for heritage tourism, applied to the case of the Brussels Art Nouveau heritage. The main objective of this paper is to gain insight in discrepancies regarding visions on the tourism potential of the Brussels’ Art Nouveau and the Art Nouveau patrimony’s integration within a (themed) tourism landscape. Methods: The research used an appropriate methodological approach for each of the stakeholder groups. The survey among visitors (N=105) was organized in the heart of Brussels and analyzed with statistical techniques (cross tabling and associations). Interviews (5) were conducted with key informants (policymakers, heritage managers and the Brussels DMO), after which content analysis was applied to the transcripts. Results: The research resulted in an innovative perspective to increase common ground between a landscape centered perspective with a focus on heritage and a tourismscape centered approach. The research deduced several hidden mismatches in perception and appreciation of the Art Nouveau and showed that there are major information and promotion problems, fostered by politically influenced fragmentation and lack of collaboration. Implications: By gaining insight in the visitor experience of a tourism product’s potential, valuable knowledge is created for DMO’s. The implementation of a themed landscape approach has the dual potential to increase the consistency of the heritage while developing a higher level of tourist experience.
    Keywords: Art Nouveau, Brussels, landscape, theming, heritage tourism, tourism destination
    JEL: L82 Z10
    Date: 2020–05–30
  2. By: Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon; Kamenidou, Irene (Eirini)
    Abstract: Purpose: The purpose of the study is to investigate the use of Instagram by museums in the Greek cultural scene. Specifically, the study focuses on examining the use of Instagram by museum communication professionals and aims at carrying out a twofold investigation: Firstly, if and how the Instagram is used to reach out to their visitors and secondly, the public response to this type of communication. Methods: A list of all archaeological museums in Greece was obtained and related Instagram accounts were retrieved. The dataset structure was enhanced by eleven variables, which were measured and visualized by a descriptive statistics analysis. Inter-variable correlations, normality and equality tests were also performed. Moreover, a linear predictive model for the number of museum tags was investigated. Results: Only one museum in Greece maintains an Instagram account. Visitors usually tag museum exhibits or people and exhibits on the photographs they upload on their personal accounts. T-tests and Mann-Whitney U tests revealed equal distributions for all variables between central and peripheral museums. Implications: Museum officials have not seized the opportunity offered by social media and especially Instagram today. Their importance seems to be underestimated. With respect to the linear model derived, results suggest that more features should be surveyed; this could be the subject of future research studies.
    Keywords: social media, communication, digital marketing, Instagram, multiple regression
    JEL: D83 L82 N7
    Date: 2020–05–30
  3. By: Lydia Stergiopoulou; Phoebe Koundouri; Achilleas Vassilopoulos
    Abstract: Cultural Ecosystem Services (CES) are recognized but still considered as the 'residual' ES subcategory and remain understudied. Their potential to shape common identities and impact societal perspectives on ocean/marine resources' management explains why further research on CES can widen the range of information needed for policymaking, especially in cases of blue tourism interventions. In this chapter , we review some possible conceptual frameworks for the CES classification along with the monetary and non-monetary (revealed and stated preference) methods for their valuation. Attention is given to the stated methods that the last years have received increasing attention and exhibit some potential to be linked with Maritime Spatial Planning decisions. An attempt to operationally define CES in the context of Marine Protected Areas and investigate the determinants of perceived cultural heritage and identity features has been adopted in two Interreg projects, AMAre and RECONNECT.
    Keywords: Marine Protected Areas, Cultural Ecosystem Services, non-monetary methods, Maritime Spatial Planning
    Date: 2020–05–30
  4. By: Gustavo Bergantiños (ECOSOT, Universidade de Vigo); Juan D. Moreno-Ternero (Department of Economics, Universidad Pablo de Olavide;)
    Abstract: We consider the problem of sharing the revenues from broadcasting sports leagues among participating teams. We introduce axioms formalizing alternative ways of allocating the extra revenue obtained from additional viewers. We show that, combined with some other standard axioms, they provide axiomatic characterizations of three focal rules for this problem: the uniform rule, the equal-split rule and concede-and-divide.
    Keywords: resource allocation, broadcasting, sport leagues, axioms, extra revenues
    JEL: D63 C71 Z20
    Date: 2020–06
  5. By: Etienne Capron (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage); Dominique Sagot-Duvauroux (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage); Raphaël Suire (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IUML - FR 3473 Institut universitaire Mer et Littoral - UM - Le Mans Université - UA - Université d'Angers - UN - Université de Nantes - ECN - École Centrale de Nantes - UBS - Université de Bretagne Sud - IFREMER - Institut Français de Recherche pour l'Exploitation de la Mer - CNRS - Centre National de la Recherche Scientifique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)
    Date: 2020–02–20
  6. By: Giulia Meloni (LICOS Center for Institutions and Economic Performance & Department of Economics, University of Leuven (KU Leuven), Belgium); Kym Anderson (Wine Economics Research Centre, School of Economics, University of Adelaide, Australia, and Arndt-Corden Dept of Economics, Australian National University, Canberra ACT 2601, Australia); Koen Deconinck (LICOS Center for Institutions and Economic Performance & Department of Economics, University of Leuven (KU Leuven), Belgium); Johan Swinnen (LICOS Center for Institutions and Economic Performance & Department of Economics, University of Leuven (KU Leuven), Belgium)
    Abstract: This paper provides an overview and analysis of wine regulations in an international and historical comparative perspective. Wine is an excellent sector to study government interventions, because for centuries wine markets have been subject to many government regulations that differ greatly within and between countries. Wine consumption taxes, for example, range from zero in some countries to more than 100% in others. The EU has extensive quantity and quality regulations for wine, while other major producers such as Australia and the United States are much less regulated. After a general overview of current regulations and historical evolutions, we analyze three key wine regulations in more detail: consumption taxes, planting rights and geographical indications. Most wine regulations reveal a tension between the public interest and vested private interests.
    Keywords: Consumption taxes, Planting rights, Geographic indications
    JEL: L51 L66 Q15
    Date: 2019–09
  7. By: Moritz, Karl-Heinz; Schöber, Timo; Stadtmann, Georg
    Abstract: Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we use a microeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.
    Keywords: Fortnite,gaming,Freemium,product di erentiation,market segmentation
    Date: 2020

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