nep-cul New Economics Papers
on Cultural Economics
Issue of 2020‒04‒20
four papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. The battle of YouTube, TV and Netflix: An empirical analysis of competition in audio-visual media markets By Budzinski, Oliver; Gänßle, Sophia; Lindstädt-Dreusicke, Nadine
  2. Copyright and Creativity. Evidence from Italian Opera During the Napoleonic Age By Michela Giorcelli; Petra Moser
  3. What is Hollywood Hiding? By Polansky, Jonathan R; Glantz, Stanton A PhD
  4. Spectator demand for the sport of kings By Babatunde Buraimo; Neil Coster; David Forrest

  1. By: Budzinski, Oliver; Gänßle, Sophia; Lindstädt-Dreusicke, Nadine
    Abstract: The world of audiovisual online markets is rapidly changing. Not long ago, it was dominated by linear television, transmitted terrestrially, through cable networks or via satel-lite. Recently, streaming services like Netflix, YouTube, Amazon Prime and others have emerged as new suppliers of audiovisual content. In this quickly changing industry, compe-tition interrelations between such different formats like traditional TV, videos on YouTube, and streaming via Netflix are subject to controversy. In particular, doubt is cast on services like YouTube exerting competitive pressure on services like Netflix and traditional TV. Based upon a survey with almost 3,000 participants, we provide an empirical analysis of consump-tion behavior of audiovisual contents. Using descriptive and analytical statistics, including multiple equation models, we show that there are specific areas within audiovisual content markets where YouTube exerts considerable competitive pressure on both Netflix and classic TV, for instance, through prime time video entertainment. However, our analysis yields dif-ferentiated results as we also identify areas where competition intensity between different service types appear to be low, for instance, through daytime and regarding the intention to shorten waiting time.
    Keywords: video-on-demand,streaming markets,media economics,cultural economics,commercial television,multiple equation models,competition,consumption behavior
    JEL: L82 L86 Z10 M21 L13 L40 L51 C39
    Date: 2020
  2. By: Michela Giorcelli; Petra Moser
    Abstract: This paper exploits exogenous variation in the adoption of copyrights – as a result of the timing of Napoléon’s military victories in Italy – to examine the effects of copyrights on creativity. To measure changes in creative output we compare changes in the creation of new operas across states with and without copyrights. Difference-in-differences analyses show that basic copyrights increased both the number and the quality of operas, measured by their popularity and durability. Notably, there is no evidence of comparable benefits for extensions in copyright lengths. Complementary analyses for other types of musical compositions confirm the main results.
    JEL: K0 N23 O3 O34
    Date: 2020–03
  3. By: Polansky, Jonathan R; Glantz, Stanton A PhD
    Keywords: Arts and Humanities, Social and Behavioral Sciences
    Date: 2020–04–01
  4. By: Babatunde Buraimo; Neil Coster; David Forrest
    Abstract: Research question: For the case of Great Britain, we construct and estimate a model to capture influences on attendances at horserace meetings. Research methods: Fixed effects regression analysis is employed in analysing a data set containing information on attendances at exactly 24,000 race-days between 2001 and 2018. Results and findings: Patterns of demand are similar to those found for other sports. E.g., attendance is higher at weekends and in the warmer months and is sensitive to the quality of the racing on offer; it falls when competing with some televised sport of national significance. Controlling for a large number of characteristics, the pattern of results on year dummies included in the specification implies considerable decline in public interest in attending race-days over the data period. Implications: The pronounced negative trend in attendance at race events suggests a need for modernisation of the sport including close attention to animal welfare issues, which might partly account for apparently growing public disillusion with the sport.
    Date: 2020–03

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