nep-cul New Economics Papers
on Cultural Economics
Issue of 2020‒01‒27
four papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Media Consumption Trends: Comparing Millennials and Generation Z By Hadiza Isa Wada
  2. Getting to the Core of Culture By John C. Williams
  3. Marketing suggestions for multi-religious tourism development: The case of Thessaloniki By Zouni, Georgia; Digkas, Dimitrios

  1. By: Hadiza Isa Wada (Kaduna State University, Kaduna, Nigeria)
    Abstract: This study compared and analyzed the preferences and practices of two generations of news and information seekers. The two generations are the millennials born between 1980 to 1999 (now 20-39 years old) and generation Z, born at the turn of the century 2000-date (19 years and below). With the proliferation of misinformation, disinformation and fake news overshadowing professional media, the purpose is to identify consumption trends across these two generations as well as learning whether these generation of future leaders and decision makers are equipping themselves with reliable information from professional media sources in order to build a sound knowledge base. The respondents’ media preference and use was therefore studied. Survey method was employed, to gather the necessary data retrieved from 300 questionnaires distributed. The results show the older generation, millennials, exhibit more confidence in their sources (Radio and Television being most popular) at 42% and only 9% getting some information off social media, versus generation Z with highest percentage using internet as news source at 54%, and 23.5% using social media. The study revealed an obvious trend among the generation Z for increasing use of new media and social media as news sources, even as they revealed that they cannot guarantee their sources’ reliability.
    Keywords: new media, generation Z and millennials, media gratification
    Date: 2019–11
  2. By: John C. Williams
    Abstract: Remarks at Working Together; An Interdisciplinary Approach to Organisational Culture, London School of Economics and Political Science, London, U.K.
    Keywords: culture; behavior; values; ethics; ethical dilemma; norms; wrongdoing; organizations; blind spots
    Date: 2020–01–14
  3. By: Zouni, Georgia; Digkas, Dimitrios
    Abstract: Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki. Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal.
    Keywords: religious tourism, pilgrimage, monotheistic monuments, multi-religious destination
    JEL: M0 M3 Z12
    Date: 2019–11–30
  4. By: Yogyakarta, Perpustakaan STIPRAM; Adji, Aditya Tegar Sukma
    Abstract: Makalah ini merupakan hasil laporan Foreign Case Study untuk syarat publikasi ilmiah di Sekolah Tinggi Pariwasata Ambarrukmo Yogyakarta dengan Judul Daya Tarik Museum Kesenian Islam Sebagai Destinasi Wisata di Kuala Lumpur Malaysia.
    Date: 2020–01–03

This nep-cul issue is ©2020 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.