nep-cul New Economics Papers
on Cultural Economics
Issue of 2020‒01‒06
six papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Drivers of Cultural Participation of Immigrants: Evidence from an Italian Survey. By Bertacchini, Enrico; Venturini, Alessandra; Zotti, Roberto
  2. Cultural memory and cultural complex: reworking our understanding of the past in the Mexican historical television series "Malinche" By MARIA DE LOS ANGELES RODRIGUEZ CADENA
  3. Privatization of a Tourism Event: Do Attendees Perceive it as a Risky Cultural Lottery? By Giuseppe Attanasi; Francesco Passarelli; Giulia Urso; Hana Cosic
  4. Consumers' brand heritage experience: between acceptance and resistance By Rémi Mencarelli; Damien Chaney; Mathilde Pulh
  5. The Negative Impact of Social Media on Environmental Preservation, Activities of Tourism Marketing By Simon, Ian
  6. Occupying whateverland : journeys to museums in the Baltic By Elizabeth Carnegie; Jerzy Kociatkiewicz

  1. By: Bertacchini, Enrico; Venturini, Alessandra; Zotti, Roberto (University of Turin)
    Abstract: The paper aims to explore the drivers of immigrants’ participation to cultural and leisure activities in host countries. First, we discuss how the main analytical approaches on cultural participation can be extended to incorporate factors specific to migrants’ characteristics and behaviour, namely dimensions of proximity to the native population’s culture and the level of integration in the host society. Secondly, we investigate migrants’ propensity for consumption of cultural and leisure activities using data of a special national survey on Income and Living conditions (2011-2012) on foreign households in Italy. Italy represents an interesting case because it is a recent immigration country, making the analysis particularly suitable for studying the behaviour of first-generation immigrants. Our findings suggest that language proficiency, duration of stay and intention to remain in the host country significantly increase the probability to access various types of leisure and cultural activities. Interestingly, after controlling for standard individual predictors, several dimensions of an immigrant’s cultural background and proximity with the culture of the host society still significantly explain variation in cultural participation rates, confirming that cultural differences play a role in migrants’ cultural consumption choice.
    Date: 2019–12
    Abstract: In this paper, I discuss how a 'cultural memory' text (a narrative that bonds the concepts of history and identity, and that is realized and disseminated through symbolic systems such as visual images and dramatic representation) has the potential to challenge detrimental tenets of a 'cultural complex' (collective emotion-laden memories of past generations with specific historical/regional points of view).The concept ?cultural complex? (Singer and Kimbles), founded on Analytical Psychology (C. G. Jung), proposes to understand expressions of the collective mind in specific groups attitudes and behaviors. "Malinche" (Mexico, 2018) is a historical television series produced and directed by Patricia Arriaga that tells the story of Malinche, an extraordinary indigenous woman during the Spanish Conquest (1511-1550). She has been an important figure represented in history, art, literature and now, historical fiction on television. Malinche played a key role in the fall of the Aztec empire (1519-1521) by acting mainly as translator, negotiator and cultural mediator for the Spanish conqueror Hernán Cortéz. As a result of this collaboration, Malinche in Mexico has been traditionally considered a traitor; she is present in the collective imagination of Mexicans today as a symbol of dishonor and shame. The contemporary term 'malinchismo', o 'malinchista', considered a cultural complex as studied by Jacqueline Gerson, denotes a wound/trauma in the Mexican psyche, and serves to describe a person or an attitude of betrayal to one?s own; in this case, a self-destructive mindset and behavior that leads to a preference for the foreign and despise for what is Mexican. The TV series "Malinche" proposes an interesting and novel venue to re think the highly complicated context of the Conquest, and advocates for Malinche to be seen in a more integrative light, as a wise and brave young woman entangled in deeply personal and external dynamics, and immersed in the most severe conditions of a war and its brutal consequences. It is my contention that by challenging our limited, pre conceived ideas, "Malinche" constitutes an opportunity to examine our deeply rooted, detrimentally condemnatory views and to amend them for an open, realistic, understanding attitude towards Malinche and her historical circumstance.
    Keywords: cultural memory, cultural complex, historical fiction, television, Mexico, Malinche.
    JEL: N96 L82 Z00
    Date: 2019–10
  3. By: Giuseppe Attanasi (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique); Francesco Passarelli (University of Turin, Bocconi University [Milan, Italy]); Giulia Urso (Gran Sasso Science Institute (GSSI)); Hana Cosic (Institute of Economics, Sant'Anna School of Advanced Studies, Pisa, BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)
    Abstract: Individuals might have different views about the benefits and the costs of privatizing a cultural event. On the one hand, privatization may increase the quality of the event due to expanding investments. On the other hand, it may lead to the dissipation of important cultural and traditional connotations. Since benefits and costs are uncertain, we frame an individual's choice regarding privatization as a lottery choice, where risk aversion and other individual traits play a role. We empirically investigate attendees' preferences for privatizing a mass gathering festival in Italy. The festival is attended by almost 100,000 tourists each year. Over a three-year period, we collected a large dataset of survey questions. We find that willingness to accept privatization is decreasing in tourists' risk aversion, while it is increasing in their sensitivity to the festival's quality. Cultural tourists perceive a higher risk of commodification in the case of privatization. Authenticity-seeking tourists act as gatekeepers of the genuine roots of local traditions. They demand original values, ultimately contributing to the festival's cultural sustainability. The purpose of attracting visitors is in fact commonly assumed to alter local culture, resulting in a staged authenticity; and privatization of cultural goods is often associated with commodification.
    Keywords: willingness to pay,risk aversion,festival ownership,cultural tourism,sustainable tourism,authenticity
    Date: 2019
  4. By: Rémi Mencarelli (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc); Damien Chaney (Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne); Mathilde Pulh (CREGO - Centre de Recherche en Gestion des Organisations [Dijon] - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté)
    Abstract: The literature dedicated to heritage experience and brand heritage defends the idea that it is a source of significant value creation for consumers and brands. By contrast, the aim of this article is to propose a more complete view of the consequences of the heritage strategy for brands and consumers by exploring how consumers perceive a brand heritage experience and by identifying potential resistances that may emerge during their visits. In consequence, this research examines the features of a brand heritage experience through extended case studies in two brand museums with narratives of 47 visitors. By unpacking a brand heritage experience, the study highlights its acceptance by a majority of visitors as a real heritage experience since they give scientific, authentic and aesthetic values to the industrial and commercial features of the brand. However, some visitors do not accept – partially or totally – the brand as part of the heritage corpus insofar as they exhibit scepticism or even reject the experience.
    Keywords: branding,brand museums,Brand heritage experience,heritage,resistance
    Date: 2019
  5. By: Simon, Ian
    Abstract: The use of social media to promote tourism is evidently showing a significant and important role in the industry. Most research studies focus in the areas of social media marketing and its impact on tourism industry, without giving more emphases its negative effect on environmental preservation.
    Date: 2019–03–31
  6. By: Elizabeth Carnegie (Management School - University of Sheffield [Sheffield]); Jerzy Kociatkiewicz (Management School - University of Sheffield [Sheffield], MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School)
    Abstract: Recent history of Central and Eastern Europe charts multiple occupations, liberations and reoccupations by a variety of states and regimes. Museums of recent history, located across the region, strive to both constitute a memorial shaping narratives of national identity, and to represent the past in a way both recognizable and persuasive for their predominantly international tourist visitors. These visitors come with their own preconceptions and aims towards building both a historical narrative of the past and a personal identity narrative of a cultured, engaged tourist. In this paper, we chart how the historical past is used in contemporary sensemaking processes in the museums, and how tourist interpretations cross organizational and national barriers that the museum-curated historical narratives attempt to create.
    Keywords: Tourists as community of practice,Museums,Baltic history,Memorylands,Whateverland
    Date: 2019–03

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