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on Cultural Economics |
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Issue of 2019‒07‒29
three papers chosen by Roberto Zanola Università degli Studi del Piemonte Orientale |
| By: | Mathilde Pulh (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique); Rémi Mencarelli (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc); Damien Chaney (Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne) |
| Abstract: | The consequences of the heritage experience in brand museums on the consumer-brand relationship Purpose-This article investigates the consequences of the heritage experience in brand museums on the consumer-brand relationship. By highlighting its heritage within a museum, the brand proposes a specific experience that deserves attention because it is based on memory and communal identity, thus creating or strengthening a relationship with consumers. Design/methodology/approach-Ethnographic case studies were conducted through direct observation and extensive interviews with 72 visitors at two brand museums, the Fallot Mustard Mill and the House of the Laughing Cow. Findings-The results highlight the emergence / strengthening of the relationship between consumers and the brand through the development of intimacy with the brand and the emergence of supportive behaviors toward the brand in the form of commercial support, ambassadorship, and volunteering. Research implications-By characterizing and articulating the different relational consequences of visiting a brand museum, this research contributes to the literature dedicated to heritage experiences in consumption contexts and to the literature dedicated to consumer-brand relationship in servicescapes. Practical implications-The study shows the necessity of grounding "heritage" in the physical setting of the brand museum to create a meaningful experience for visitors and, in turn, a deep relationship. Managers should treat brand museums as a relational tool in the marketing strategy of the brand and approach them from the perspective of long-term profitability. Originality/value-While the literature has examined the spectacular and aesthetic experiences brand museums offer, this study is the first to characterize the heritage experience and to document its consequences in terms of the consumer-brand relationship. |
| Keywords: | Brand museums,Consumer-brand relationship,Heritage experience,Intimacy,Supportive behaviors |
| Date: | 2019–04–04 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:halshs-02142424&r=all |
| By: | Dilger, Alexander; Klus, Milan F. |
| Abstract: | Digitalisation has opened up new opportunities for the dissemination of information. That is why many academic journals have started introducing online services since the early 1990s. Previous studies suggest that online availability and free access to articles are positively connected to the number of citations. However, little is known about the relative impact of the introduction of online services at the journal level and what provides a long-term competitive advantage in times of digital change. Based on panel data from SSCI-listed management journals from 1989 to 2016, we examine which journals have pioneered the digital field, to what extent first-mover advantages can be identified, and which journal characteristics are associated with citation-based performance indicators. Our results show that lower-ranked journals were the first to introduce digital services and were beneficiaries of the digital age. Furthermore, we find a significant connection between the international composition of author teams and performance indicators. Our analysis of the relationship between online availability as well as open access and performance contradicts previous studies as we find that significant correlations diminish when adequately controlling for journal-level effects. |
| JEL: | I23 L82 L86 M21 O33 |
| Date: | 2019 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:umiodp:62019&r=all |
| By: | Jean-François Mignot (GEMASS - Groupe d'Etude des Méthodes de l'Analyse Sociologique de la Sorbonne - FMSH - Fondation Maison des sciences de l'homme - SU - Sorbonne Université - CNRS - Centre National de la Recherche Scientifique); Vladimir Bačik (Comenius University [Bratislava]); Michal Klobučník (Comenius University [Bratislava]) |
| Abstract: | The Tour de France is the most popular and prestigious bicycle race in the world. Since the 1980s, it has also had increasing economic success. Is such economic success related to improvements in competitive balance among riders, i.e. the degree of parity among opponents and the resulting difficulty to predict the competition's end result? We compute several measures of static (annual) and dynamic (year-to-year) competitive balance for the yellow jersey from 1947 to 2017, both among the top five riders and among team leaders. Our main result is that competitive balance in the Tour de France has not improved much since 1947: the time performances of top riders and team leaders have not become closer to each other – or harder to predict from one year to the next. Therefore, the increasing economic success of the Tour since the 1980s cannot be attributed to improvements in the race's competitive balance. Other factors must have been driving the increasing demand for the Tour, including better-quality television broadcasting of the event. |
| Keywords: | quantitative history,Tour de France,Cycling,competitive balance,sport performance,competitive intensity |
| Date: | 2019 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:halshs-02144696&r=all |