nep-cul New Economics Papers
on Cultural Economics
Issue of 2019‒03‒18
eight papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Colors, Emotions, and the Auction Value of Paintings By Ma, Marshall (Xiaoyin); Noussair, Charles; Renneboog, Luc
  2. The place of wine in societies: the cultural perspective By Martinho, Vítor João Pereira Domingues
  3. The business model of a streaming platform By E. Carroni; D. Paolini
  4. Historical records of wine: Highlighting the old wine world By Martinho, Vítor João Pereira Domingues
  5. Ratings, Reviews, Recommendations and the Consumption of Cultural Goods By Paul Belleflamme; Martin Peitz
  6. Superstars in two-sided markets: exclusives or not? By Elias Carroni; Leonardo Madio; Shiva Shekhar
  7. Hijabers on Instagram: Using Visual Social Media to Construct the Ideal Muslim Woman By Baulch, Emma; Pramiyanti, Alila
  8. Europe's transformation after Gutenberg: the impact of new media and competition By Jeremiah Dittmar

  1. By: Ma, Marshall (Xiaoyin) (Tilburg University, Center For Economic Research); Noussair, Charles (Tilburg University, Center For Economic Research); Renneboog, Luc (Tilburg University, Center For Economic Research)
    Abstract: We study the impact of colors of paintings on prices in the art auction market and incorporate color attributes of non-figurative paintings in pricing models. A one standard deviation increase in the percentages of blue (red) hue leads to premiums of 10.63% (4.20%). We also conduct laboratory experiments in China, the Netherlands, and U.S., and elicit participants’ willingness-to-pay and emotions (pleasure-arousal). Blue (red) paintings command 18.57% (17.28%) higher bids and stronger intention to purchase. Although abstract art is visually arousing, it is the emotional pleasure channel that relates colors and prices. Our results are consistent across all three cultures.
    Keywords: emotion; auction; art investment; cultural economics
    JEL: C91 D44 G02 G11 Z11
    Date: 2019
  2. By: Martinho, Vítor João Pereira Domingues
    Abstract: The wine has its own place in the societies, involving several dimensions, since the socioeconomic until the cultural level. In fact, in various countries and regions, the wine has a marked cultural presence, or because it is usual to consume wine at meals, or because it is an important ingredient in any meeting of friends. However, the cultural perspective of wine changes across regions and countries. In this framework the main objective of this study is to explore the cultural dimension of wine around the world. For that, it was considered 57 articles obtained from the Web of Science (all databases) for the topic “wine culture”. These documents were explored first with the bibliometric software VOSviewer and analysed after through literature review.
    Keywords: Bibliometric analysis,Literature review,Web of Science,VOSviewer
    Date: 2019
  3. By: E. Carroni; D. Paolini
    Abstract: A streaming platform obtains contents from artists and offers commercial spaces to advertisers. Users value contents' variety and quality of the service and are heterogeneously bothered by ads. Two solutions can be proposed to users. If they pay a positive price, they subscribe to a commercial-free service with an upgrade of quality (Premium). Otherwise, they have free access to service of a basic quality. We find that a wider audience gives incentives to the platform to increase both the advertising intensity and the quality upgrade in the Premium. As a consequence, some people move to the Premium. At the limit, the platform opts for a purely subscription-based business model as the audience reaches a certain level. The parsimonious model we propose is able to give a rationale to the emergence of different business models in the streaming market as well as to the (end of the) disputes between artists and the Spotify model
    Keywords: Media;Advertising;Multi-Sided Markets;Platform;Second-degree price discrimination
    Date: 2019
  4. By: Martinho, Vítor João Pereira Domingues
    Abstract: The wine sector involves several stakeholders in its several dimensions and attract numerous consumers and curious from the more diverse segments. In these frameworks the historical records of wine play a relevant role, namely, to promote the wine as something more than a good and to create identity. In this perspective, the research here present makes a literature survey, considering 39 documents obtained from the Web of Science (all databases) related with the following topic: old wine world history. These documents were first analysed through the Atlas.ti software. This literature review shows the richness of the history related with the wine that for some studies started on the Neolithic and stresses the role of the Romans to spread the vineyards across the Europe.
    Keywords: Civilizations,Literature review,Atlas.ti,Qualitative analysis
    Date: 2019
  5. By: Paul Belleflamme; Martin Peitz
    Abstract: In this short paper, we elaborate on the importance of ratings, reviews and recommendations (short, 3R systems) for the consumption of cultural goods. Our aim is to provide a non-technical perspective on the issue informed by the existing literature on the topic.
    Keywords: Cultural goods, rating system, recommender system, consumer feedback, long tail
    JEL: L82 Z11
    Date: 2019–03
  6. By: Elias Carroni; Leonardo Madio; Shiva Shekhar
    Abstract: This article studies incentives for a premium provider (Superstar) to offer exclusive contracts to competing platforms mediating the interactions between consumers and firms. When platform competition is intense, more consumers subscribe to the platform hosting the Superstar exclusively. This mechanism is self-reinforcing as firms follow consumer decisions and (some) join exclusively the platform with the Superstar. Exclusivity always benefits firms and may benefit consumers. Moreover, when the Superstar is integrated with a platform, non-exclusivity becomes more likely than if the Superstar was independent. This analysis provides several implications for managers and policy makers operating in digital and traditional markets.
    Keywords: exclusive contracts, platforms, two-sided markets, ripple effect, content providers, market power
    JEL: L13 L22 L86
    Date: 2019
  7. By: Baulch, Emma; Pramiyanti, Alila
    Abstract: This article studies uses of Instagram by members of Indonesia’s Hijabers’ Community. It shows how hijabers employ Instagram as a stage for performing middle-classness, but also for dakwah (“the call, invitation or challenge to Islam”), which they consider one of their primary tasks as Muslims. By enfolding the taking and sharing of images of Muslimah bodies on Instagram into this Quranic imperative, the hijabers shape an Islamic-themed bodily esthetic for middle class women, and at the same time present this bodily esthetic as a form of Islamic knowledge. The article extends work on influencer culture on Instagram, which has considered how and whether women exert control over their bodies in post-feminist performances of female entrepreneurship and consumer choice on social media. In it, we argue that examining the “enframement” of hijaberness on Instagram show it to be both a Muslim variant of post-feminist performances on social media, and a female variant of electronically-mediated Muslim preaching. That is, hijabers’ performances of veiled femininity structure and are structured by two distinct fields - a dynamic global digital culture and a changing field of Islamic communication – and point to a “composite habitus,” similar to that identified by Waltorp.
    Keywords: dakwah, hijabers, Instagram, Indonesia, post-feminism, microcelebrity
    JEL: D83
    Date: 2018–10
  8. By: Jeremiah Dittmar
    Abstract: Jeremiah Dittmar explores the effects of the printing press and the new forms of competition that accompanied its introduction.
    Keywords: new media,competition
    Date: 2019–03

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