nep-cul New Economics Papers
on Cultural Economics
Issue of 2019‒01‒14
seven papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Serving Time: Volunteer Work, Liminality and the Uses of Meaningfulness at Music Festivals By Maria Laura Toraldo; Gazi Islam; Gianluigi Mangia
  2. On Commercial Preferences of TV Audiences: Payment for Avoidance, Type of Commercial, and Content Volume By Shishikura, Manabu; Kasuga, Norihiro; Nakamura, Akihiro
  3. A Data Analysis Tool for the Corpus of Russian Poetry By Olga Lyashevskaya; Kristina Litvintseva; Ekaterina Vlasova; Eugenia Sechina
  4. Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis By Dr. K. M. Ashifa
  5. Empirical study on video clip consumption: Focusing on viewing habits and use motives By Lee, Ji Young; Ham, Min Jeong; Lee, Sang Woo
  6. Linking content and technology: On the geography of innovation networks in the Bergen media cluster By Martin, Roman; Rypestøl , Jan Ole
  7. New wine in old bottles? An analysis of communication research trends focusing on media By Lee, So-Eun; Kim, Seongcheol

  1. By: Maria Laura Toraldo (USI - Università della Svizzera italiana); Gazi Islam (MC - Management et Comportement - Grenoble École de Management (GEM), IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc); Gianluigi Mangia
    Abstract: Drawing from a participant-observer study of volunteering in the context of U.K. music festivals, we examine how the sense of meaningfulness and community relate to instrumental goals of consumption and efficiency. We argue that the liminal nature of the festival setting supports an ambivalence in which meaningfulness is established through constructions of community, while the commodification of community feelings leads to heterogeneous understandings of the work setting. Our findings reveal heterogeneous ways in which work was rendered meaningful by festival volunteers, ranging from 1.) A commodity frame, characterizing work as drudgery seeking "fun" through consumption 2.) A "communitas" frame, emphasizing a transcendental sense of collective immediacy and 3.) A cynical frame, where communitas discourse is used instrumentally by both managers and workers. We discuss meaningful work as caught between creative community and ideological mystification, and how alternative workspaces vacillate between emancipatory principles of solidarity and neo-normative forms of ideological control.
    Keywords: Meaningful work,volunteer,liminality,ideology,ethnography
    Date: 2018
  2. By: Shishikura, Manabu; Kasuga, Norihiro; Nakamura, Akihiro
    Abstract: In this paper, we measure users' disutility from advertisements accompanying movies supplied by media based on the results gathered through our own survey questionnaire. First, we confirmed the importance of measuring the disutility of advertisements based on the theoretical economic model developed from previous research. Through this work, we explicitly show the following: The advertisement volume supplied by media does not necessarily coincide with the socially optimal ad volume because media do not fully consider disutility from advertising. The equilibrium in ad volume is different depending on the supply method. Whether the volume of ads becomes too small or excessive will change depending on the magnitude of their disutility. Subsequently, we measure the extent to which users intend to pay for ad avoidance based on our original data. As a result, we evaluate disutility on a monetary basis, showing that disutility differs depending on the type of ad.
    Date: 2018
  3. By: Olga Lyashevskaya (National Research University Higher School of Economics); Kristina Litvintseva (National Research University Higher School of Economics); Ekaterina Vlasova (National Research University Higher School of Economics); Eugenia Sechina (National Research University Higher School of Economics)
    Abstract: A data analysis tool of the Corpus of Russian Poetry (a part of the Russian National Corpus) is designed for quantitative research in various areas of versology and linguistics aspects of the poetic texts. The core part, a frequency database of the corpus, includes annotation at the level of texts, verses, words as well as patterns of words, letters, and stress. The tool allows a user to study certain properties (e. g. rhyming patterns, lexical co-occurrence) taken alone and in their interaction, both in the whole corpus and in subcorpora. Besides that, it facilitates the contrastive studies of two chosen subcorpora. The paper reports a few case studies demonstrating applicable descriptive and exploratory methods and potential for further research in the field of the digital literary studies
    Keywords: poetic corpora, quantitative linguistics, lexical markers, lexical diversity, rhyme, linguistic poetics, versology, Russian language, Russian National Corpus
    JEL: Z
    Date: 2018
  4. By: Dr. K. M. Ashifa (Department of Social Work Kalasalingam University, Tamil Nadu, India Author-2-Name: Author-2-Workplace-Name: Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)
    Abstract: Objective - In modern times, soap operas are thought to be a good source of leisure and are considered a powerful medium for propagating specific attitudes, ideas and different cultures within society. They are also useful for educating, informing and entertaining audiences, particularly women and children. The present investigation examines behavioural changes in women who watch soap operas. The Behaviour Analysis Matrix is used to assess changes in socio-cultural, psychological, economic, physiological and functional traits. Methodology/Technique - The present paper develops a global model for behavioural analysis of women who view soap operas using structural equation modelling. Findings - The present SEM model on behavioural analysis of soap opera viewers can be adopted as a global model for intervention. Novelty - The present study is useful for medical personal, social workers, academics and researchers in understanding the positive and negative effects of television shows on women, specifically, whether these serials create attitude changes among modern day women and the extent of the effect of their inter-personal relationships with family members and society. It is believed that this study will assist satellite media personnel in the development of their future programmes with social consciousness.
    Keywords: Structural Equation Modelling; Performance; Socio-cultural Traits; Economical Traits; Psychological Traits; Physiological Traits.
    JEL: M30 M31 M39
    Date: 2018–12–11
  5. By: Lee, Ji Young; Ham, Min Jeong; Lee, Sang Woo
    Abstract: As TV viewing on mobile devices increases, Korean broadcasters provide video clips that are made by re-editing the length or format of existing broadcast content. Traditional broadcasters and cable networks provide the edited video clips of their full live programs for free. The number of video clips for each live program is different, but generally 5 to 10 video clips for each live program are provided via online or mobile. understand the behavior of video clip consumers. This study is to understand the behavior of video clip consumers. We tried to examine how video clip consumers use video clip services according to their preferences and viewing habits. This study also aims to investigate the reason why Korean people watch short clips of television content. This study investigated the relationship between video clip use motives and actual usage of video clips. To analyze additional promotional effect of video clips, this study explore what motives are related to the intention to watch the live programs and to purchase VOD.
    Keywords: TV viewing,mobile device,video clips,live programs,VOD
    Date: 2018
  6. By: Martin, Roman (Gothenburg University); Rypestøl , Jan Ole (University of Agder)
    Abstract: This paper deals with the geography of innovation networks and analyses combinatorial knowledge dynamics from a single cluster perspective. Addressing firms in the media cluster in Bergen, Norway, we examine how and from where companies acquire and combine different types of knowledge for their innovation activities. The empirical analysis, which is based on structured interviews with 22 media companies, identifies two main types of cluster firms: media content providers that rely heavily on symbolic knowledge and media technology providers that draw mostly on synthetic knowledge. Even though they draw on different knowledge bases, the two types of firms are strongly interlinked in their innovation activities and source knowledge from each other. Furthermore, we find that synthetic firms constitute a gateway to the regional R&D system and that the region acts as key arena for the combination of dissimilar knowledge bases.
    Keywords: innovation networks; knowledge bases; creative industries; new media; Norway
    JEL: L82 O14 O30 O31
    Date: 2019–01–07
  7. By: Lee, So-Eun; Kim, Seongcheol
    Abstract: Media technologies have evolved over time, competing with one another. Media are socially important agents rather than mere technological objects as they penetrate deeply into people's lives. For example, TV has been leading the mass communication age for a long time since the emergence of electronic media. Computers are multimedia devices that have led to the era of convergence by flattening different content modalities. The proliferation of mobile media brings the revolutionary changes, hastening the advent of the personal communication age. And most recently, new technologies such as wearable devices are creating unprecedented forms of communication. The transition of the major media devices leads to the fundamental sociocultural changes, which can be called 'paradigm shifts'. Then, has the paradigm of media research changed to reflect this technological and social transition? Has there been progression of research theories or methodologies that corresponds to the conversion of major media? If so, in what context? If not, why? This study aims to answer these questions through a review of more than 30 years of communication research published in the Journal of Broadcasting & Electronic Media (JOBEM).
    Date: 2018

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