nep-cul New Economics Papers
on Cultural Economics
Issue of 2018‒08‒27
five papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Supporting the Dance Sector. Does Efficiency Clash with Success When Programming? By Maria Jose Del Barrio-Tellado; Luis Cesar Herrero-Prieto
  2. Are We (Un)Consciously Driven by First Impressions? Price Declarations vs. Observed Cinema Demand when VAT Increases By Sara Suarez-Fernandez; Maria Jose Perez-Villadoniga; Juan Prieto-Rodriguez
  3. Skills, Scope, and Success: An Empirical Look at the Start-up Process in Creative Industries in Germany By Kohn, Karsten; Wewel, Solvejg A.
  4. How much influence does media on voting for political candidates in Kosovo? By Arbenita Sylejmani Nimani
  5. The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme By Sotiriadis, Marios; Shen, Shiwei

  1. By: Maria Jose Del Barrio-Tellado (Departamento de Economía Financiera y Contabilidad, University of Valladolid); Luis Cesar Herrero-Prieto (Department of Applied Economics, University of Valladolid)
    Abstract: Dance has received scant attention in economic literature perhaps because it is an activity that appears under a number of legal forms and diverse formats and due to the fact that –in many instances- it is affected by a high degree of instability time-wise, thus making it difficult to have the necessary data available required for economic analysis. Nevertheless, this sector’s dependence on public funding provides grounds for it to be the subject of performance related studies. This work aims to offer an evaluation process for a public project designed to spread dance in Spain. The project involves a number of stakeholders: public authorities, performance venues and dance companies. Each participant plays a role in the project: public authorities provide the funding while the theatres and dance companies offer the artistic idea that is taken to the audience. By applying Data Envelopment Analysis techniques (DEA), the present work seeks to evaluate the efficiency of the stakeholders involved in the project, as well as the efficiency of the programme itself by relating resources and objectives. We find that efficiency in resource performance often runs counter to other cultural aims such as increasing audiences or extending repertoire diversity.
    Keywords: Efficiency evaluation, dance sector, performing arts, data envelopment analysis, Spain
    JEL: Z11 C61 H44 L83
    Date: 2018–07
  2. By: Sara Suarez-Fernandez (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo); Maria Jose Perez-Villadoniga (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo); Juan Prieto-Rodriguez (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)
    Abstract: The aim of this research is to shed light on how people's self-declared price perceptions could be affected by external factors other than real prices. Also, we analyze if these perceptions, particularly when inaccurate, determine later economic behavior. We study how a rise in the Spanish Cultural VAT triggered changes in actual prices, price perceptions and cinema demand. We find that price declarations in survey responses, as they are based on intuitive thinking, are affected by other features than prices. These factors, which are different for attendants and non-attendants, include promotion research costs, differences between implicit and explicit costs, interpretation of prices according to prior expectations, the influence of other channels such as mass media or word of mouth, recall of the latest price paid and, finally, protest responses, as in our case the origin of the price change is a tax increase. Moreover, for those who are more affected by these external factors, we find that declared valuations of prices are not consistent with observed consumption decisions. Behavior involves a more reflective and deliberative way of thinking that helps set aside external factors and places the focus back on real prices. Therefore, the real behavior is more consistent with rationality than are price declarations.
    Keywords: price declarations; consumer behavior; heuristics and biases; tax changes; survey responses; cinema
    JEL: D12 D91 Z11
    Date: 2018–07
  3. By: Kohn, Karsten (KfW Bankengruppe); Wewel, Solvejg A. (Boston College)
    Abstract: Creative industries comprise enterprises focusing on the creation, production, and distribution of creative or cultural goods and services. Following an explorative empirical approach, we analyze start-ups in creative industries regarding three issues along the start-up process: (1) personal characteristics of creative entrepreneurs, (2) their use of labor and capital as input factors, and (3) start-up success as measured by start-up survival, degree of innovativeness, and change in household income. Based on individual-level data from the KfW Start-up Monitor, a large-scale survey on entrepreneurship in Germany, our regression results show that entrepreneurs in creative industries tend to be younger and better educated than entrepreneurs in other economic sectors. Businesses in creative industries are prevalently started on a small scale, as part-time occupations, and with less financial resources. Yet they show a higher persistence and an above-average degree of innovativeness.
    Keywords: creative industries, cultural industries, entrepreneurship, business start-ups, start-up decision, start-up success, innovation
    JEL: L26 M13 J21
    Date: 2018–06
  4. By: Arbenita Sylejmani Nimani (Phd Candidate, Univesity of Tirana, Faculty of Social Science, Sociolgy)
    Abstract: The purpose of this paper is to identify how much media generally influences the voting process of political candidates during the election campaign. Also, this paper aims to see what other causes might exist that fewer women compete in politics, and why these women are not getting elected?This paper has utilizes used a combination of qualitative and quantitative methods. Qualitative method includes the analysis of the content of the newspaper?s front page, and the realization of 20 in depth interviews with journalists. While as a quantitative method a survey with questionnaires was used which were filled by 200 citizens of Pristina, Kosovo. In the last local elections held on October 22, 2017 in Kosovo, for 38 Kosovo municipalities, there were 196 men and 8 women candidates running for the local elections. But no woman managed to win the local elections. Even in the previous elections we had a woman who was voted as a mayor, but now we have none. It turns out that on the front page of newspapers men are mentioned much more than women during the election campaign. For example, the daily newspaper Koha Ditore, as the most widely read newspaper, during the election campaign; men politicians who run for mayor were quoted what they said 32 times in front page, while women who also run for mayor quoted only 2 times. Also, the other daily newspaper Zëri had cited men politicians what they promised during the election campaign 27 times while women only twice.
    Keywords: women, men, media, newspaper, election, campaign, voted.
    Date: 2018–06
  5. By: Sotiriadis, Marios; Shen, Shiwei
    Abstract: The aim of this paper is twofold: (i) to present the challenges of destination management and governance within the globalized and digital environment; and (ii) to analyse the potential contribution of partnership and branding to advancing tourism development and promoting tourism experience opportunities. A case of Public-Private Partnership (PPP) – The UNWTO Silk Road Programme - is used to investigate how related issues and aspects are put into implementation. The paper’s focus is on the valuable role of PPPs in marketing, infrastructure development and heritage management; and on the critical importance of involvement of stakeholders in engaging into this trans-border scale project.
    Keywords: Destination management; partnership; tourism experiences; branding; Silk Road
    JEL: L83 M31
    Date: 2017–12–31

This nep-cul issue is ©2018 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.