nep-cul New Economics Papers
on Cultural Economics
Issue of 2017‒10‒08
four papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)" By Lilik Farida
  2. "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)" By Ayuningtyas Yuli Hapsari
  3. Quantity, Quality and Originality: The Effects of Incentives on Creativity By Laske, Katharina; Schröder, Marina
  4. Culture, Diffusion, and Economic Development: The Problem of Observational Equivalence By Ani Harutyunyan; Ömer Özak

  1. By: Lilik Farida (University of Jember, Indonesia Author-2-Name: Nadia Azalia Putri Author-2-Workplace-Name: University of Jember, Indonesia Author-3-Name: Sudarsih Author-3-Workplace-Name: University of Jember, Indonesia)
    Abstract: "Objective – This study discusses the role of tourism event marketing in promoting creative industry products in a city by taking a case study in Jember district. Jember has third largest fashion carnival in the world named Jember Fashion Carnaval (JFC) which is held annually. JFC is capable of being a magnet of Jember tourism in recent years. That big potential of JFC can be utilized as a tourism event marketing. Hopefully, JFC is able to be a market for creative industries in Jember, given that the main problem of creative industries in Jember is related to marketing capability. JFC utilization as an event marketing requires a quadruple helix model approach, where local government, universities, creative industries, and society work together and synergically. Methodology – This study is designed using analytical descriptive approach. Findings – This study concluded that creating JFC as an event marketing in promoting creative industry product in Jember applies active synergy between government, academics, industries, and society. Government can act as creative industry promotor and supporter of facility and infrastructure; academics can contribute as source of knowledge, technology, and creative human resources; industries can develop their own enterprise using knowledge and experience transfer; and community can act as program partner related to JFC and creative industries. Novelty – The research based on the analytical descriptive approach suggests marketing challenge of creative industries with new product development and innovation."
    Keywords: Creative industry; Event marketing; JFC
    JEL: M31 M37
    Date: 2017–04–21
  2. By: Ayuningtyas Yuli Hapsari (Universitas Widyatama, Indonesia.)
    Abstract: "Objective – The research aims to test influence of promotion in social media and effect of brand equity on Consumer Buying Interest. Methodology/Technique – This research uses descriptive verification method that examines many as 115 respondents with 15-40 years of age category, because it is an age of active users of social media such as: Instagram, YouTube, Facebook, etc. This study also uses primary data is based on interviews during the pre-survey and distribute questionnaires. After that at the time of processing the data, this study using multiple regression analysis as a verification method to measure how much digital video as a media campaign on consumer buying interest as well as to determine how much influence the brand equity on consumer buying interest as active users of social media Findings – After passing the calculations using regression and t-test, promotion through social media consisting of online communities and forums, blogs and social networks has a very strong influence on consumer buying interest compared to brand equity. This can be enhanced by strengthening social networking through social media to increase product sales, many companies still believe that social media as a low-cost promotional media but can increase sales, more promotion in social media will increase brand equity in the minds of consumers, so that in the end will benefit both sides. Novelty – The research conducted in the context of Indonesia with original data on brand equity effect on confidence of consumers."
    Keywords: Digital Video; Promotion; Brand Equity; Consumer Buying Interest; Social Media.
    JEL: M31 M37
    Date: 2017–06–12
  3. By: Laske, Katharina; Schröder, Marina
    Abstract: We introduce a novel experimental design in which creativity is incentivized and measured along three dimensions: quantity, quality and originality of ideas. We implement piece rate incentives for quantity alone, quantity in combination with quality and quantity in combination with originality and compare the results to a baseline with a fixed wage. Studying the effect of incentives on performance in the separate dimensions of creativity, we find that incentives significantly affect the quantity and average quality of ideas, but not the average originality. We show that incentives have both positive direct and negative spillover effects on performance in these dimensions and that organizations, therefore, face tradeoffs when introducing incentives for creative performance. When investigating the effect of incentives on a combined measure of innovation, i.e., the number of creative ideas that are at the same time of high quality and original, we find that incentives for both quantity and originality perform best.
    Keywords: creativity,multitasking,laboratory experiment,real-effort,incentives
    JEL: C91 J33 M52 O30
    Date: 2017
  4. By: Ani Harutyunyan (LICOS - Centre for Institutions and Economic Performance at KU Leuven); Ömer Özak (Southern Methodist University)
    Abstract: This research explores the direct and barrier effects of culture on economic development. It shows both theoretically and empirically that whenever the technological frontier is at the top or bottom of the world distribution of a cultural value, there exists an observational equivalence between absolute cultural distances and cultural distances relative to the frontier, preventing the identification of its direct and barrier effects. Since the technological frontier usually has the ``right'' cultural values for development, it tends to be in the extremes of the distribution of cultural traits, generating observational equivalence and confounding the analysis. These results highlight the difficulty of disentangling the direct and barrier effects of culture. The empirical analysis finds suggestive evidence for direct effects of individualism and conformity with hierarchy, and barrier effects of hedonism.
    Keywords: Comparative economic development, cultural differences, barriers to technological diffusion, individualism, power distance, vertical hierarchy, hedonism, linguistic distance
    JEL: O10 O11 O20 O33 O40 O47 O57 Z10
    Date: 2017–04

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