nep-cul New Economics Papers
on Cultural Economics
Issue of 2017‒09‒24
ten papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale
  1. The competitive market value of copyright in music: a digital gordian knot By Boyer, Marcel
  2. The three legged stool of music value : hertzian siriusxm spotify By Boyer, Marcel
  3. Cover Version and Copyright: Based on Copyright (Amendment) Bill 2014 of Hong Kong By Bei, Jing
  4. Impact of media form on the perceived image of the television news media in the age of media convergence By Cheng, John W.; Mitomo, Hitoshi
  5. Creativity and the City: Testing the Attenuation of Agglomeration Economies fo r the Creative Industries in Barcelona By Coll Martínez, Eva
  6. Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector By Hajer Kefi; Sitesh Indra; Talel Abdessalem
  7. The economics of private copying By Boyer, Marcel
  8. Demand Analysis for Real-Time and Time-Shifted Viewing in the Japanese TV Market By Nakamura, Akihiro; Shishikura, Manabu; Kasuga, Norihiro; Jitsuzumi, Toshiya; Koguchi, Teppei
  9. Broadcasting Policy and Regulation in transition before dawn of a New Paradigm: Comparing Digital Television in Transition between Japan and the U.S. By Kanayama, Tsutomu
  10. Competitions among OTT TV Platforms and Traditional Television in Taiwan: A Niche Analysis By Chen, Yi-Ning Katherine
  1. By: Boyer, Marcel
    Abstract: Pricing copyrighted works or assets so that creators are fairly compensated, while users can benefit from the digital economy given the information good character of such works has always been a difficult task. Doing it in the digital era is even more challenging. Striking that balance and determining the proper royalty level and the efficient rate base require that the competitive market value of such copyright in musical works and sound recordings be ascertained. I review some of the challenges and pitfalls in adequately framing the issues, and review an approach to infer the competitive market value of music in commercial terrestrial/Hertzian radio, satellite radio and interactive music streaming services from choices of operators in those industries. The resulting royalty formulas and payments are embedded into and discussed through the economics of public policy towards culture (the elephant in the room). An Appendix presents the main characteristics of music copyright structures in different jurisdictions.
    Keywords: Music copyrights; Hertzian radio; Satellite radio; SiriusXM ; Music streaming services; Pandora; Spotify; Cultural public policy
    Date: 2017–09
    URL: http://d.repec.org/n?u=RePEc:tse:wpaper:32065&r=cul
  2. By: Boyer, Marcel
    Abstract: Pricing copyrighted works or assets has always been a difficult task given the information good character of such works. Doing it in the digital era is even more challenging. This paper proposes an approach to infer the respective competitive market value of copyrights in music from choices made by operators of Hertzian radio, satellite radio (SiriusXM), and interactive music streaming services (Spotify). Although the inferred music values are rather similar, they need not be equal or even close as business models and cost structures differ significantly between those music delivery technologies. Nevertheless the results suggest that rightsholders are significantly shortchanged and poorly served by the current copyright pricing framework.
    Keywords: Copyright; Copyright value; Hertzian radio; SiriusXM; Spotify
    Date: 2017–09
    URL: http://d.repec.org/n?u=RePEc:tse:wpaper:32067&r=cul
  3. By: Bei, Jing
    Abstract: Huge controversy has arisen since the Copyright (Amendment) Bill 2014 of Hong Kong, dubbed “Internet Article 23” by netizens, appeared in public view again, which was not adopted in the end. One of the concerns commonly raised by end users was whether uploading cover version (which refers to “online posting of earnest performance of copyright works” according to the Government’s definition) would attract legal liability under the Bill. It intends to first give an overview of the legal framework concerning cover version issue under Hong Kong copyright law. It then considers why such issue has provoked intensive discussion in a political context. The article argues in conclusion that both the Government and public institutions can further their role in supporting creative and social innovation in music industry in the digital environment.
    Keywords: Copyright (Amendment) Bill 2014,earnest performance,cover version,copyright,legislation
    Date: 2017
    URL: http://d.repec.org/n?u=RePEc:zbw:itsp17:168474&r=cul
  4. By: Cheng, John W.; Mitomo, Hitoshi
    Abstract: The aim of this study is to investigate the impact of media form on audiences’ perceived image of the television news media. Specifically, it compares the perceived sense of presence between two different media forms –television and smartphone, and examines their effects on the perceived brand personality of a news medium. This study uses NHK –the national public broadcasters– news coverage during the 2016 Kumamoto Earthquake over the air and the Internet as a case study. Using a quantitative approach with data collected from an original survey, it is found that television as a media form provides a stronger sense of presence that smartphone, and also has a stronger influence on the perceived brand personality of a news medium, especially on its perceived competence. That being said, it is also found that smartphone can also exert some influence, in particular on the perceived dynamism and sociability of the medium.
    Date: 2017
    URL: http://d.repec.org/n?u=RePEc:zbw:itsp17:168479&r=cul
  5. By: Coll Martínez, Eva
    Abstract: The aim of this paper is to infer the spatial extent of agglomeration economies for the creative service industries (SCI) in Barcelona and its relationship with firms’ performance. Using data from Mercantile Register (SABI) that provides micro-geographic data of firms between 2006 and 2015 I estimate the effect of intra-industry and inter-industry agglomeration in rings around location on productivity in Barcelona. Main results are that, (1) for CSI, at a micro-spatial level, localisation economies are not so relevant, although much work still remains to be done on this issue ; (2) while for Non-SCI having creative workers in the near proximity (250 metres) seems to enhance their productivity; and (3) for the symbolic - based CSI localisation economies – mainly understood as networking and knowledge externalities – have positive effects on TFP at shorter distances (less than 250 metres), while for the two other knowledge based CSI (i.e., synthetic and analytical) localisation economies seem not to be so relevant. These results strongly suggest the importance of networking or information spillovers in CIs, which are strongly concentrated in the largest cities. Keywords: creative industries, agglomeration economies, distance - based methods, micro-geographic data, Barcelona
    Keywords: Creativitat en els negocis -- Barcelona, 33 - Economia,
    Date: 2017
    URL: http://d.repec.org/n?u=RePEc:urv:wpaper:2072/292435&r=cul
  6. By: Hajer Kefi (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique, NUS - School of computing [Singapore] - NUS - National University of Singapore, CEDAG - Centre de droit des affaires et de gestion - UPD5 - Université Paris Descartes - Paris 5); Sitesh Indra (NUS - School of computing [Singapore] - NUS - National University of Singapore, LTCI - Laboratoire Traitement et Communication de l'Information - Télécom ParisTech - Institut Mines-Télécom [Paris] - CNRS - Centre National de la Recherche Scientifique, IPAL - Image & Pervasive Access Lab - UPMC - Université Pierre et Marie Curie - Paris 6 - NUS - National University of Singapore - MATHEMATIQUES, SCIENCES ET TECHNOLOGIES DE L'INFORMATION ET DE LA COMMUNICATION (UJF) - A*STAR - CNRS - Centre National de la Recherche Scientifique - Institute for Infocomm Research - I²R [Singapore]); Talel Abdessalem (IPAL - Image & Pervasive Access Lab - UPMC - Université Pierre et Marie Curie - Paris 6 - NUS - National University of Singapore - MATHEMATIQUES, SCIENCES ET TECHNOLOGIES DE L'INFORMATION ET DE LA COMMUNICATION (UJF) - A*STAR - CNRS - Centre National de la Recherche Scientifique - Institute for Infocomm Research - I²R [Singapore], LTCI - Laboratoire Traitement et Communication de l'Information - Télécom ParisTech - Institut Mines-Télécom [Paris] - CNRS - Centre National de la Recherche Scientifique, NUS - School of computing [Singapore] - NUS - National University of Singapore)
    Abstract: We present in this paper a multicultural approach to social media marketing analytics, applied in two Facebook brand pages: French (individualistic culture, the country home of the brand) versus Saudi Arabian (collectivistic culture, one of its country hosts), which are published by an international beauty & cosmetics firm. Using social network analysis and content analysis, we identify the most popular posts and the most influential users within these two brand pages and highlight the different communities emerging from brand and users interactions. These communities seem to be culture oriented when they are constructed around socialization branded posts and product-line oriented when advertising branded posts are concerned.
    Keywords: Social Media marketing, Multicultural differences, Social Network analysis, Facebook.
    Date: 2016–06–27
    URL: http://d.repec.org/n?u=RePEc:hal:journl:hal-01456580&r=cul
  7. By: Boyer, Marcel
    Abstract: I review private copying laws and practices in different jurisdictions, with a particular emphasis on the methodology followed in France to determine rightsholders’ compensation for the private copying of their copyrighted works in different repertoires namely audio, video, still pictures, and printed material. I discuss the economics of copyright compensation in the digital era and offer some comments on particularly important issues met in private copying.
    Keywords: Value of copyrights ; copyright exceptions; private copying; information goods; digital era
    Date: 2017–09
    URL: http://d.repec.org/n?u=RePEc:tse:wpaper:32066&r=cul
  8. By: Nakamura, Akihiro; Shishikura, Manabu; Kasuga, Norihiro; Jitsuzumi, Toshiya; Koguchi, Teppei
    Abstract: In this study, we analyze the Japanese TV audience’s preference for real-time viewing(RTV) and time-shifted viewing(TSV), which includes video-recording, and both pirate and official contents on the internet, using the WEB survey data the authors conducted in August 2016 in Japan. From the economics point of view, the cost is one of the most important factors affecting consumers’ behaviors; however there is no surcharge to view terrestrial TV contents (except NHK), which are the most pervasive in Japan, so it is difficult to investigate the cost effect on TV demand behaviors. In the past studies, individual time value is employed as a proxy of cost. The wage is used as individual time value; however it doesn’t well reflect time value on the time he/she views TVs during his/her recreation time. Although this modeling is proper, in fact, the measurement of time value in recreation time is difficult to be measured by his/her wage. In this paper, we employ the different variable as a proxy of individual time value. In the survey we asked the respondents whether he/she watch TVs in three time slots on August 1st and whether he/she record or plan to view the contents broadcasted in these time slots. In addition, we asked whether he/she have time to view TVs easily or not by three scales; 1:no problem to view on that time, 2:OK to view on that time, 3:difficult to view on that time. We inserted this variable as his/her cost proxy to view TV contents, and estimate demand function of RTV and TSV. Our empirical results show that this variable statistically affects RTV behaviors but not TSV behaviors. Other factors’ effects estimated under controlled by the above variable will be presented in the conference.
    Keywords: Demand analysis,Discrete choice model,Real-time viewing,Time-shifted viewing,Terrestrial TV,WEB survey
    Date: 2017
    URL: http://d.repec.org/n?u=RePEc:zbw:itsp17:168521&r=cul
  9. By: Kanayama, Tsutomu
    Date: 2017
    URL: http://d.repec.org/n?u=RePEc:zbw:itsp17:168497&r=cul
  10. By: Chen, Yi-Ning Katherine
    Abstract: This study examines if OTT TV is a complement or a substitute for traditional TV. By categorizing satisfaction into seven dimensions, this study adopts niche theory to look at the aspects of gratification toward OTT TV’s complementarity of or replacement of cable TV. Following an online survey conducted during March 2016, 620 qualified responses were collected. The results show that the giant western OTT platforms overshadow the local OTT players. In terms of niche breadth, our findings present that OTT TV scores higher than traditional TV for all seven dimensions, with the greatest difference manifested on the dimension of convenience. For the niche overlap, our findings show that OTT and traditional TV share a high level of similarity on amusement and ease of use. Overall, OTT TV’s competitive superiority surpasses that of traditional TV in all dimensions. Implications for research and practices are discussed herein.
    Keywords: OTT,niche theory,viewing behavior,TV,streaming industry
    Date: 2017
    URL: http://d.repec.org/n?u=RePEc:zbw:itsp17:168477&r=cul
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