nep-cul New Economics Papers
on Cultural Economics
Issue of 2017‒03‒26
three papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. 2 The New Scenarios of Culture: Some Economic Challenges By Jesus Lechuga Montenegro; Anna Mignosa
  2. Use of twitter and Facebook by top European museums By Zafiropoulos, Kostas; Vrana, Vasiliki; Antoniadis, Konstantinos
  3. Measurement matters: difficulties in defining and measuring children's television viewing in changing media landscape By Sonia Livingstone; Claire Local

  1. By: Jesus Lechuga Montenegro (Departament of Economics, Universidad Autónoma Metropolitana, Azcapotzalco); Anna Mignosa (Academy of Art and Cultural Heritage, Universidad Autónoma de la Ciudad de México)
    Abstract: IThe perception of cultural production as an economic activity with its own identity, has led to the concept of Creative Industries, which in turn has led to considerations about its contribution to Gross Domestic Product (GDP). As a result we have an increasingly stronger connection between two fields (economics and culture), which were long believed completely different. Conventional Economics once regarded culture as an unproductive sector; but nowadays culture is conceived as the Fourth Pillar of Sustainable Development. However, the contribution of culture to GDP is not limited to matters only relating to artistic creation, and culture goes way beyond solely maximizing the profit rate, or economic performance, functioning as the nerve of idiosyncrasy. The aim of this paper is to explore how the culture token cameto Economic Science, and how this issue has been approached in Mexico.
    Keywords: Cultural Economics, cultural goods, cultural values, sustainable development
    JEL: Z1 Z10 Z13 Z19
    Date: 2017–03
  2. By: Zafiropoulos, Kostas; Vrana, Vasiliki; Antoniadis, Konstantinos
    Abstract: With social media becoming so pervasive, museums strive to adopt them for their own use. Effective use of social media especially Facebook and Twitter seems to be promising. Social media offer museums the possibility to engage audiences, potential and active visitors with their collections and ideas. Facebook and Twitter are the market leaders of social media. This paper records the top European museums and their Facebook and Twitter accounts. It records the use of the two media, and by applying statistical analysis it investigates whether Twitter use is in accordance to Facebook use. Findings reveal that this is not the case. By using Principal Component Analysis and Cluster Analysis the paper finds that there is, however, a district group of top museums which manage to excel in both media mainly by adopting carefully planned strategies and paying attention to the potential and benefits that social media offer.
    Keywords: European museums, Facebook, Twitter, performance, activity, popularity
    JEL: L83 M1 O1
    Date: 2015–08–09
  3. By: Sonia Livingstone; Claire Local
    Abstract: Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by commonplace but problematic comparisons of time spent on television viewing and on Internet use, in which it is widely believed that children are deserting ‘television’ for ‘the Internet’. Although it is already well known that television content can be viewed on Internet-enabled devices such as tablets, smartphones and laptop computers while Internet content and services can be accessed via Internet-enabled television sets, such viewing cannot be measured satisfactorily at present. While no doubt measurement techniques will continue to improve in accuracy, this article suggests that such measurement difficulties matter at a time when children’s public service broadcasting provision is falling and further threatened.
    Keywords: audience measurement; children’s viewing; content discoverability; digital platforms; public service broadcasting; social media content; viewing statistics; YouTube
    JEL: L91 L96
    Date: 2017–03–08

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