nep-cul New Economics Papers
on Cultural Economics
Issue of 2017‒01‒29
six papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. The Effects of Internet Book Piracy: The Case of Japanese Comics By Tatsuo Tanaka
  2. The Impact of the Limited Government Policy on the Management of the Japanese Prefectural Museums By Miyuki Taniguchi
  3. Literacy and Digital Storytelling: Sviluppo di nuovi prodotti per l'apprendimento esperienziale dei nativi digitali in ambito mussale: Il caso #smARTradio By Giovanna De Appolonia; Elena Rocco
  4. Environmental Art and Environmental Beliefs: the Case of Plastic Bag Pollution in Oceans By Turner, Robert
  5. The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon By El-Bassiouny
  6. The Cultural Foundations of Happiness By Pierluigi Conzo; Arnstein Aassve; Giulia Fuochi; Letizia Mencarini

  1. By: Tatsuo Tanaka (Faculty of Economics, Keio University)
    Abstract: In this study, the effects of internet book piracy in the case of the Japanese comic book market were examined using direct measurement of product level piracy ratio and a massive deletion project as a natural experiment. Panel regression and difference-in-difference analysis consistently indicated that the effect of piracy is heterogeneous: piracy decreased the legitimate sales of ongoing comics, whereas the legitimate sales of completed comics increased. The latter result is interpreted as follows: piracy reminds consumers of past comics and stimulates sales in that market.
    Keywords: copyright, piracy, e-book, difference-in-difference, comic
    JEL: D12 L82 M3 O34
    Date: 2016–12–29
  2. By: Miyuki Taniguchi (Faculty of Economics, Keio University)
    Abstract: This paper focuses on estimating the efficiency of Japanese prefectural museums and its determinants. Using econometric methods, the aim of this paper is to determine how the small government policy has changed the management of Japanese prefectural museums since 2006. In order to reconstruct the budget positions of local governments, the Koizumi government advocated a policy of "small" government and cuts in the costs of public cultural facilities. One example was the introduction of the Designated Manager System (DMS) into public facilities in 2006, which was an example of the New Public Management and enabled private managers to manage public facilities. The main contribution of this paper is to examine the impact of the introduction of New Public Management into public museums, using statistical data. A stochastic production frontier is used to confirm if there has been any improvement in the economic efficiencies of museums since 2006 and whether or not this is due to the DMS itself. Microdata for the period from 1998 to 2014 obtained from the "Prefectural Art Museum Survey" (Todoufukenritsu Bijutsukan Kihon-chosahyou) which was conducted by the Council of Deputy Director Generals and others of Prefectural Art Museums (Todoufukenritsu Bijutsukan Fukukanchotou-jimusekininsya-kaigi) is used in the analysis. The estimation results show that designated managers could reduce inefficiencies when they engage in planning the exhibitions in the prefectural museums. Museums where their designated managers are selected through a competitive process also show a more efficient performance.
    Keywords: Designated Manager System, production function, new public management, museum, production frontier analysis
    JEL: H76 D24 H72
    Date: 2016–11–24
  3. By: Giovanna De Appolonia; Elena Rocco
    Abstract: Nowadays itÕs very important to instill in the new generations a civic sense of respect and love for the artistic heritage of our national monuments and museums. But how to engage the native digitals with museum environments often inadequate to host children, and with subjects such as history or art history that do not have a strong appeal like music, movies or other fields might have? This paper is divided in two parts. The first one aims to analyze the fundamental role that storytelling has in the museum environment as a learning strategy for the new generations. Different empirical cases will be analyzed, which deal with both museums and virtual museums around the world. In the second part of the paper, a model for a new social innovation project called #smARTradio will be analyzed. It is a project in which, leveraging technology, a participative approach is used to build contents for a virtual museum, describing artworks and monuments from the Friuli Venezia Giulia region. The target audience for this project is a public of families, schools, and tourists.
    Keywords: museum, art, storytelling, accessibility, innovation
    JEL: M40
    Date: 2017–01
  4. By: Turner, Robert (Department of Economics, Colgate University)
    Abstract: This paper reports the results of two experiments exploring the impact of exposure to environmental art on environmental beliefs, using images of plastic bag pollution in oceans. Even though the experimental design investigates only the immediate impact of a brief exposure to artistic images, the design controls well for other factors that might influence changes in environmental beliefs. This study is one of the few to directly estimate the effect of environmental art and it is the first to use elements of the New Ecological Paradigm in that context. Beyond the main research question of whether environmental art has effects on beliefs, the study also investigates whether expected behavior is affected, whether it is art or the information conveyed along with the art that matters, whether other factors influence the effect of exposure to the artwork, and what personal characteristics are associated with pro-environmental behaviors with respect to plastic bags as well as pro-environmental beliefs.
    Keywords: environmental art, environmental beliefs, plastic pollution, New Ecological Paradigm
    Date: 2017–01–19
  5. By: El-Bassiouny (Faculty of Management Technology, The German University in Cairo)
    Abstract: The purpose of this research is to delve into the intricate relationships be-tween hijab culture and consumption. The research questions whether the hijab consumption phenomenon is an icon of fashion or an authentic blend of religious and cultural tenets. The research utilizes a netnographic approach in a qualitative manner similar to ethnography on the internet. An online forum is created on social media for Egyptian hijabista consum-ers who reflect on their self-transformations with respect to the hijab phe-nomenon. The findings of the study give insights relevant to the consum-er experiences of the hijab fashion phenomenon. The results are analyzed using Holt’s (1995) consumption parabola, where the insights show the consumption as experience, consumption as integration, consumption as play, and consumption as classification metaphors in action. Most insights show that the hijab fashion experience combines authentic religious meanings with cultural ones. The study methodology is qualitative there-by putting limitation on generalizing the findings to other consumers and contexts. The findings are, however, relevant to fashion designers and fashion marketers who aim at understanding the hijabista culture. The results are also relevant to consumer culture theorists as well as to mac-romarketing researchers looking at authenticity in the hijab fashion phe-nomenon. The research is relevant in understanding the hijabista culture, which is a growing consumer culture around the globe. The research com-bines the literatures on consumer culture theory, self-transformations, and authenticity with regards to the hijab consumption phenomenon. Such relationships were not explored previously in the literature.
    Keywords: none
    Date: 2017–01
  6. By: Pierluigi Conzo (Università di Torino, CSEF and Collegio Carlo Alberto); Arnstein Aassve (Università Bocconi, Dondena Centre for Research on Social Dynamics and Public Policy); Giulia Fuochi (Università di Padova); Letizia Mencarini (Università Bocconi, Dondena Centre for Research on Social Dynamics and Public Policy)
    Abstract: The paper provides a framework for how culture affects happiness. According to self-determination theory, well-being is driven by the satisfaction of three basic psychological needs: autonomy, relatedness and competence. We assess if, and to what extent, generalized trust and the values of obedience and respect influence Europeans’ satisfaction of these needs, controlling for income and education. We find a positive and significant impact for generalized morality (high trust and respect, low obedience), which is robust to different checks for endogeneity, including instrumental variable regressions at country, regional and individual level and panel-data estimations.
    Keywords: self-determination, culture, trust, subjective well-being, happiness, life satisfaction.
    JEL: A13 E02 P48 I31 Z13
    Date: 2017–01–13

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