nep-cul New Economics Papers
on Cultural Economics
Issue of 2016‒09‒25
five papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Demand analysis for time-shifted viewing in the Japanese TV market By Kasuga; Norihiro; Nakamura, Akihiro; Shishikura, Manabu; Jitsuzumi, Toshiya; Koguchi, Teppei
  2. Media market concentration and pluralism By Stühmeier, Torben
  3. A New Method of Measuring Online Media Advertising Effectiveness: Prospective Meta-Analysis in Marketing By Liberali, G.; Urban, G.L.; Dellaert, B.G.C.; Tucker, C.; Bart, Y.; Stremersch, S.
  4. Culture, Diffusion, and Economic Development By Ani Harutyunyan; Omer Ozak
  5. Trump, Brexit, and the Rise of Populism: Economic Have-Nots and Cultural Backlash By Inglehart, Ronald F.; Norris, Pippa

  1. By: Kasuga; Norihiro; Nakamura, Akihiro; Shishikura, Manabu; Jitsuzumi, Toshiya; Koguchi, Teppei
    Abstract: In this study, we analyze the Japanese TV audience's preference for time-shifted viewing (TSV), which was introduced in the media market October 2015. This service has various characteristics such as a simple fee-charging video-providing service through the Internet, by which network broadcasters provide the same TV programs as on air live, without charge, and during a given time, thus relaxing time constraints. TSV is also different from a traditional terrestrial broadcasting service in the sense that TSV facilitates information exchange between the audience and the broadcasters. A similar service is already being offered in several countries including the UK, and the total usage time has increased. We empirically analyze the factors affecting an audience's TSV behavior, using the stated preference method, by studying four basic attributes: receiving equipment, existence/non-existence of commercials, necessity of registering personal information, and weeks available for viewing programs. Using conjoint analysis based on the data collected in April, 2015, we show that the coefficients of attributes for the last three attributes are all significant, which implies that the percentage of people using the TSV service would be affected by these attributes. We also find that about 20% of the viewers are willing to pay 67 yen (0.56 USD), on average, for skipping commercials. This can be considered a relatively high value, because the TV-viewing audience in Japan can enjoy most TV programs without charge.
    JEL: L82 L96
    Date: 2015
  2. By: Stühmeier, Torben
    Abstract: Media market structures are changing constantly. Traditional media outlets such as newspapers are being hard-hit by the digitalization of content, causing market exit and long-term consolidation in many countries. Competition policy in media markets is not only concerned with this trend because of reduced economic competition, but also because of potentially reduced pluralism. Accordingly, this paper analyzes the relationship between media market concentration and pluralism. In particular, we distinguish between internal pluralism, namely the range of views o.ered by a single outlet, and external pluralism, which refers to the market supply of pluralism. We show that internal pluralism is high in concentrated markets, but external pluralism is not. Moreover, a monopoly market does not necessarily less pluralism than a competitive one.
    Keywords: Advertising,Concentration,Media market,Pluralism,Twosided market
    JEL: L13 L82
    Date: 2016
  3. By: Liberali, G.; Urban, G.L.; Dellaert, B.G.C.; Tucker, C.; Bart, Y.; Stremersch, S.
    Abstract: The authors introduce a new method, prospective meta-analysis in marketing (PMM), to estimate consumer response to online advertising on a large and adaptive scale. They illustrate their approach in a field study in the U.S., China and the Netherlands, covering equivalent ad content on social media, online video, display banner, and search engines. The authors tested a conceptual framework based on attention and engagement using a technological solution that allow them to observe participants browsing and clicking activity in depth from their own residences, offices, or places of choice to use the tested media platforms, e.g., Facebook, Weibo, Google, Baidu and others. The authors show how consumers respond differently to the same ad depending on how distant they are from purchase, and uncover which channels are most appropriate to which user at different stages of the funnel. They also show how engagement and attention strengthen consumer response to advertising. The authors show how PMM produces exploratory findings, confirmatory findings, and replications by systematically organizing the incremental exploration of complex phenomena with cycles of discovery and validation.
    Keywords: online advertising, field experiments, multichannel marketing, purchase funnel, meta- analysis
    Date: 2016–08–30
  4. By: Ani Harutyunyan; Omer Ozak
    Abstract: This research explores the effects of culture on technological diffusion and economic development. It shows that culture’s direct effects on development and barrier effects to technological diffusion are, in general, observationally equivalent. In particular, using a large set of measures of cultural values, it establishes empirically that pairwise differences in contemporary development are associated with pairwise cultural differences relative to the technological frontier, only in cases where observational equivalence holds. Additionally, it establishes that differences in cultural traits that are correlated with genetic and linguistic distances are statistically and economically significantly correlated with differences in economic development. These results highlight the difficulty of disentangling the direct and barrier effects of culture, while lending credence to the idea that common ancestry generates persistence and plays a central role in economic development.
    Keywords: Comparative economic development, economic growth, culture, barriers to technological diffusion, genetic distances, linguistic distances
    JEL: O10 O11 O20 O33 O40 O47 O57 Z10
    Date: 2016
  5. By: Inglehart, Ronald F. (University of michigan); Norris, Pippa (Harvard University)
    Abstract: Rising support for populist parties has disrupted the politics of many Western societies. What explains this phenomenon? Two theories are examined here. Perhaps the most widely-held view of mass support for populism--the economic insecurity perspective--emphasizes the consequences of profound changes transforming the workforce and society in post-industrial economies. Alternatively, the cultural backlash thesis suggests that support can be explained as a reaction against cultural changes that threaten the worldview of once-predominant sectors of the population. To consider these arguments, Part I develops the conceptual and theoretical framework. Part II of the study uses the 2014 Chapel Hill Expert Survey (CHES) to identify the ideological location of 268 political parties in 31 European countries. Part III compares the pattern of European party competition at national-level. Part IV uses the pooled European Social Survey 1-6 (2002-2014) to examine the cross-national evidence at individual level for the impact of the economic insecurity and cultural values as predictors of voting for populist parties. Part V summarizes the key findings and considers their implications. Overall, we find consistent evidence supporting the cultural backlash thesis.
    Date: 2016–08

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