nep-cul New Economics Papers
on Cultural Economics
Issue of 2016‒07‒23
four papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Looking into the Profile of Music Audiences By Victor Fernandez-Blanco; Maria Jose Perez-Villadoniga; Juan Prieto-Rodriguez
  2. Valuing Free Media in GDP: An Experimental Approach By Leonard Nakamura; Jon Samuels; Rachel Soloveichik
  3. The qualia experience of museum visitors---A case study of National Museum of History, Taiwan By Y-Chun Tsai
  4. Revelation By Ana Gudelj

  1. By: Victor Fernandez-Blanco (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo); Maria Jose Perez-Villadoniga (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo); Juan Prieto-Rodriguez (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)
    Abstract: The main aims of this chapter are to identify different groups of music consumers and to analyse the relation between the observed diversity of musical consumption and the socio-economic characteristics of the audiences. This information is essential for producers’ and cultural practitioners’ as well as for public agencies for the purpose of encouraging cultural consumption and the promotion of certain types of music. Using cluster analysis with the 2011 Survey on Spanish Habits and Cultural Practices (SHCP-2011), we have identified 12 distinct clusters of music listeners and obtained a detailed classification of music consumers. As expected, education and age are the main determinants of music consumption. Hence, education and childhood exposure to music could prove to be important instruments for improving music demand especially if they are focused on personal enjoyment and satisfaction rather than on the more formal aspects of music.
    Keywords: music demand, consumers’ profile, cluster analysis
    JEL: D12 L82 Z11
    Date: 2016–07
  2. By: Leonard Nakamura; Jon Samuels; Rachel Soloveichik (Bureau of Economic Analysis)
    Date: 2016–06
  3. By: Y-Chun Tsai (National Chi-Nan University, Department of Counseling Psychology and Human Resource Department)
    Abstract: Along with the trend of experience economy, visitors’ affective experiences have been greatly emphasized. The deepest affective experience is ‘qualia’, which is defined as a profoundly touching feeling with happiness and durable memory. Qualia experience, which add extra values to products and brands, have been a heated issue in many areas, especially in cultural and creative industry as well as in tourism industry. Although affective inspiration is the most essential value of museums, qualia experience is the concept rarely applied to the field of museum visitor study. Therefore, this paper aims to explore the museum visitors’ qualia experience, concerning how do visitors feel, rather than what do they think or have learned. The study adopts National Museum of History, Taiwan, as a case study, in order to fully investigate visitors’ qualia experience in the context of the museum. National Museum of History has the history of more than sixty years and is one of the most popular museums in Taiwan. 10 museum visitors and 11 museum volunteers have been interviewed along with the data collection of field observation, photos and the museum documents. The results of the study reveal six heartfelt dimensions including 12 touching factors of triggering visitors’ feelings. Suggestions are also made regarding how to improve museum visitors’ affective experience. The contributions of this study are twofold. In theory, this study proposes the ideas of qualia experience may shed new light on the discussion of museum visitors study. In practice, the results of the paper suggest museums how to enrich and enhance visitors’ qualia experience in the future
    Keywords: museum experience, museum visitor studies, qualia experience , affective experience.
    JEL: L30
  4. By: Ana Gudelj (RIT Croatia)
    Abstract: This paper deals with violence, ritual and fight for survival presented in Mel Gipson’s movie Apocalypto.The main point is to present and explain the connection between these three elements presented in this movie in a specific way. Namely, the apocalyptic way of thinking has influenced the presentation of history and important historical, cultural and social changes, and it has been an important aspect in Gipson’s religious orientation. As a traditionalist Catholic, Gipson is revealing the way in which physical and spiritual salvation can be attained. In particular, he is bringing to attention the paradox of human responsibility and freedom and God’s sovereignty.
    Keywords: violence, ritual, fight for survival, apocalyptic way of thinking, physical and spiritual salvation, revelation

This nep-cul issue is ©2016 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.