nep-cul New Economics Papers
on Cultural Economics
Issue of 2015‒12‒12
one paper chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  1. Local News Online: Aggregators, Geo-Targeting and the Market for Local News By Lisa M. George; Christiaan Hogendorn

  1. By: Lisa M. George (Hunter College; Hunter College); Christiaan Hogendorn (Wesleyan University)
    Abstract: We examine how placement of geo-targeted local news links on Google News affects online local news consumption. Using a sample of news visits by 43087 US households before and after a Google News design change, we find that aggregation increases both the level and the share of local news consumed online. Magnitudes are small: local news visits increase by less than 1 percent and the likelihood of a local news visit increases by 4-6 percent. The redesign also increases the local share of visits to outlets, indicating that aggregation alters not only the size but also the composition of the local media audience.
    Keywords: Communications, Media, Internet, News, Advertising
    JEL: D22 L13 L82
    Date: 2014

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