| By: |
Lisa M. George (Hunter College; Hunter College);
Christiaan Hogendorn (Wesleyan University) |
| Abstract: |
We examine how placement of geo-targeted local news links on Google News
affects online local news consumption. Using a sample of news visits by 43087
US households before and after a Google News design change, we find that
aggregation increases both the level and the share of local news consumed
online. Magnitudes are small: local news visits increase by less than 1
percent and the likelihood of a local news visit increases by 4-6 percent. The
redesign also increases the local share of visits to outlets, indicating that
aggregation alters not only the size but also the composition of the local
media audience. |
| Keywords: |
Communications, Media, Internet, News, Advertising |
| JEL: |
D22 L13 L82 |
| Date: |
2014 |
| URL: |
https://d.repec.org/n?u=RePEc:htr:hcecon:443 |