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on Cultural Economics |
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Issue of 2015‒12‒12
one paper chosen by Roberto Zanola Università degli Studi del Piemonte Orientale “Amedeo Avogadro” |
| By: | Lisa M. George (Hunter College; Hunter College); Christiaan Hogendorn (Wesleyan University) |
| Abstract: | We examine how placement of geo-targeted local news links on Google News affects online local news consumption. Using a sample of news visits by 43087 US households before and after a Google News design change, we find that aggregation increases both the level and the share of local news consumed online. Magnitudes are small: local news visits increase by less than 1 percent and the likelihood of a local news visit increases by 4-6 percent. The redesign also increases the local share of visits to outlets, indicating that aggregation alters not only the size but also the composition of the local media audience. |
| Keywords: | Communications, Media, Internet, News, Advertising |
| JEL: | D22 L13 L82 |
| Date: | 2014 |
| URL: | http://d.repec.org/n?u=RePEc:htr:hcecon:443&r=cul |