nep-cul New Economics Papers
on Cultural Economics
Issue of 2015‒09‒11
three papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale “Amedeo Avogadro”

  2. Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing By Malhotra, Deepika
  3. Testing semi-strong efficiency in a fixed odds betting market: Evidence from principal European football leagues. By Bernardo, Giovanni; Ruberti, Massimo; Verona, Roberto

  1. By: Pallares-Barbera, M.; Dot, E.
    Abstract: Poblenou?s intense development has been a result of the urban project 22@Barcelona (2000) which revitalized urban morphology and the area?s previous economic downturn during period 2000-2013. This article analyzes how the industrial heritage remaining in Poblenou becomes a competitive element of the so-called city of knowledge, where civil society forced the public sector to introduce policies to protect this heritage for the construction of the cultural city. The structural question is to analyze how the industrial heritage was produced, how it was consumed, and which agents were involved in both processes. In addition, the focus of the paper is to study how heritage becomes a basic element of the process of economic revitalization, of symbolic projection and of urban compactness in the urban project Poblenou-22@Barcelona. Economic cluster policy in the area represents an innovative strategy for the urban, economic and social transformation of the whole city of Barcelona.
  2. By: Malhotra, Deepika
    Abstract: With the tremendous and broadly scattered populace of India it has dependably been a test for organizations to control market progress and they need to strive to make their vicinity felt all through the length and expansiveness of the country. Gone are the days when an insignificant promotion on radio or an imaginative publicizing battle was sufficient to hypnotize the objective client. The Information correspondence innovation insurgency had made it basic for organizations to go for interactive media advancement crusades in western nations as well as in India. The developing web entrance, the high offers of advanced mobile phones and the 3G administrations being generally made accessible by cell telephone organizations in India together make impeccable conditions for a computerized upset to occur. On the off chance that we take a gander at the bigger picture the organizations whether private or open are all occupied with prominent promoting projects utilizing either single media or mixed media battles. What's more, this is going on the grounds that if in today's age an organization or brand "is out of site it goes out of psyche", consequently promoting has turned into a fundamental malice. The advertising arrangement essentially means to make the business furnish the arrangement with the mindfulness with the normal clients. From 1980 onwards, on the other hand, the Indian state has moved Indian political economy towards East Asian models of improvement.
    Keywords: Social media marketing, Indian online markets, online marketing, social marketing, viral marketing, Linkedin marketing, Facebook marketing, YouTube as marketing tool.
    JEL: M3 M31 M37 O3 O33
    Date: 2015–08–19
  3. By: Bernardo, Giovanni; Ruberti, Massimo; Verona, Roberto
    Abstract: In this paper, we try to measure the semi-strong efficiency of the sports betting market. In particular, we aim to understand whether the efficiency of the market is realized in the case of fixed odds provided by bookmakers on the four major European football championships. By examining the trends of odds in the event of some major change in expectations about the teams’ results, i.e. when a team’s coach is replaced, we attempt to verify the argument that a profitable betting strategy for the bettor is likely possible. In this case, the market that we are taking into account will be inefficient.
    Keywords: Market efficiency,semi-strong efficiency, sports betting market, fixed odds,
    JEL: C80 D40 D43
    Date: 2015–09–02

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