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on Cultural Economics |
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Issue of 2014‒01‒17
three papers chosen by Roberto Zanola Universita' del Piemonte Orientale Amedeo Avogadro |
| By: | Lenoir, A-S.I.; Puntoni, S.; Reed II, A.; Verlegh, P.W.J. |
| Abstract: | In today’s multicultural societies, ethnic targeting is increasingly important for marketing. Two main approaches to target ethnic minorities have emerged: messaging consumers when their ethnic identity is most salient, and featuring spokespeople who have the same heritage as the target. We conduct replications of two articles representative of these research streams: Forehand and Deshpandé (2001) and Deshpandé and Stayman (1994). Our findings identify generational status as an important boundary condition for these ethnic targeting strategies. |
| Keywords: | advertising, ethnicity, identity, minority targeting |
| JEL: | C44 M31 M39 |
| Date: | 2013–07–23 |
| URL: | http://d.repec.org/n?u=RePEc:ems:eureri:40663&r=cul |
| By: | McGregor, Elaine (UNU-MERIT / MGSoG); Siegel, Melissa (UNU-MERIT / MGSoG) |
| Abstract: | The use of internet technologies in daily life has risen dramatically in recent years, increasing researchers' interest in how social media such as Facebook, Twitter and LinkedIn are changing social realities and potentially facilitating innovative research methodologies. As technology and migration are considered prominent drivers of the globalization processes, the increasing interest of migration researchers is unsurprising. Nevertheless, given the relative youth of research in this field, approaches to the topic differ. By taking a step back and viewing the literature from a wide range of disciplines, this paper provides a broad overview of the current state of research on migration and social media in four key areas: 1) the use of social media to trigger and facilitate migration in both positive (networks) and negative ways (human trafficking); 2) the role of social media and migrant integration; 3) the use of social media in diaspora engagement; and 4) the use of social media in conducting migration research. This paper adds to the literature by being the first systematic review of the topic. |
| Keywords: | Social Media, Migration Research, Social Networking Sites, Diaspora Engagement, Integration, Facilitation of Migration |
| JEL: | F22 O15 O33 L86 L82 Q55 |
| Date: | 2013–12–31 |
| URL: | http://d.repec.org/n?u=RePEc:unm:unumer:2013068&r=cul |
| By: | Melissa S. Kearney; Phillip B. Levine |
| Abstract: | This paper explores how specific media images affect adolescent attitudes and outcomes. The specific context examined is the widely viewed MTV franchise, 16 and Pregnant, a series of reality TV shows including the Teen Mom sequels, which follow the lives of pregnant teenagers during the end of their pregnancy and early days of motherhood. We investigate whether the show influenced teens’ interest in contraceptive use or abortion, and whether it ultimately altered teen childbearing outcomes. We use data from Google Trends and Twitter to document changes in searches and tweets resulting from the show, Nielsen ratings data to capture geographic variation in viewership, and Vital Statistics birth data to measure changes in teen birth rates. We find that 16 and Pregnant led to more searches and tweets regarding birth control and abortion, and ultimately led to a 5.7 percent reduction in teen births in the 18 months following its introduction. This accounts for around one-third of the overall decline in teen births in the United States during that period. |
| JEL: | J13 L82 |
| Date: | 2014–01 |
| URL: | http://d.repec.org/n?u=RePEc:nbr:nberwo:19795&r=cul |