|
on Cultural Economics |
| By: | Tseng, Kuo-feng |
| Abstract: | As the development of the e-book devices, such as Kindle, iPad, smart phones and tablet notebook, and the appearance of aggregators, such as Amazon, Barnes & Nobel, and iBook store, there are substainable business models for the publishing industry to begin making profits. However, the e-book market is still in the early stage in Taiwan. The publishers question the e-book profit opportunity and whether the oversea business model would be able to apply to Taiwan. This study will foucs on the cost and profit structures among the publishers and the mobile content aggregators to find out the possible e-book business model in Taiwan. There were 20 book publishers and aggregators interviewd in Taiwan's e-book market. We found that the lack of the popular translated fictions was the major reason that readers do not buy the e-books. Unlike the popularity of Kindle or Nook in the U.S., the Taiwanese readers usually read the e-books from the computer or mobile phone. However, recently the publishers begin to own the Chinese more e-book copyrights of the popular translated fictions. Readers can buy those e-books later in many website or APP store through the mobile phone, tablet PC and iPad. We can expect that the e-book market will grow soon in a couple years. However, for the sustainable business model, the publishers and mobile aggregators still need to have other aggregissive marketing strategies to attract e-book buying. -- |
| Keywords: | e-book,business model,mobile phone,marketing strategy |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:itsb12:72480&r=cul |
| By: | Arthur Vankan; Koen Frenken; Carolina Castaldi |
| Abstract: | Many studies have analysed the role of the creative class and cultural industries in fostering regional development. The focus on regional development neglects the individual differences in success among members in the creative class and among firms within cultural industries. We study firm founders in three design sectors (industrial design, graphic design and web design) and analyse the determinants of their personal income. Next to individual factors affecting income differences among designers, we look at the relational and spatial contexts in which designers operate. Hence, we can also assess whether spatial clustering and organisational networking are beneficial for designers. The main result, based on 200 telephonic questionnaires, holds that income is determined mainly by business experience and the use of advanced ICTs, while education and spatial clustering have no impact. We argue that policies in the design sector should be oriented towards helping young designers to gain experience as well as towards life-long learning in the use of ICTs. |
| Keywords: | creative class, cultural industries, design, spin-off, localisation economies, ICT |
| Date: | 2012–10 |
| URL: | http://d.repec.org/n?u=RePEc:dgr:tuecis:wpaper:1205&r=cul |
| By: | He, Zeyi |
| Abstract: | -- |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:itsb12:72519&r=cul |
| By: | Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair |
| Abstract: | Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan as the world’s 7th largest country has tremendous potential for digital media. However lack of knowledge, interest and resources has held Pakistan in attaining advancement in development of digital media. Though the technology has been there since 1990s yet, fewer people properly understand aspects and importance of digital media. In fact there are hardly any research papers on digital media by Pakistani authors. In this research paper we have limited our research to the limited application of digital media in Pakistan but we have discussed in detail the upcoming trends and marketing tactics adopted by marketers. |
| Keywords: | Digital Media, Pakistan, Importance of Digital Media in Pakistan, Advertising, Digital Advertising |
| JEL: | M30 M31 M37 M39 |
| Date: | 2013–03 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:46435&r=cul |
| By: | Kim, Heejung |
| Abstract: | Based on developments in the U.S. television, this study illustrates the choice of technical standards by the government. Broadcasting in the U.S. has been largely affected by the adoption of new technology. Technology adoptions have impacted economy, society, industry, and government policies of the U.S. broadcasting. The purpose of this study is to examine standard-setting development and policies for major technology adoptions in broadcasting: color TV adoption and digital TV adoption. -- |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:itsb12:72483&r=cul |
| By: | Yonetani, Nami; Sugaya, Minoru |
| Abstract: | -- |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:itsb12:72497&r=cul |
| By: | Huang, KuangChiu; Liao, Mei-han |
| Abstract: | The development of digital terrestrial television (DTT) plays an important role of digital convergence. However, a regulator need not only select a suitable DVB standard but also decide timing of transition between existing standard and new standard. Although there are four major standards of digital terrestrial television in the world (ATCS, DVB-T, ISDB, DTMB), Taiwan, without its own standard, requires careful study to choose a suitable standard to enable digital convergence. According to the digitalization development and the technology evolution, the national communication commission (NCC) adopts a popular European standard, digital video broadcast-terrestrial (DVB-T) established by European Broadcast Union (EBU) in 1997, to develop its digital television systems. -- |
| Keywords: | DTT,DVB-T,DVB-T2,ICT,benchmarking,stakeholder analysis |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:itsb12:72538&r=cul |
| By: | Taparia, Ankit; Basaure, Arturo; Casey, Thomas R. |
| Abstract: | Mobile communication industry has taken over path of platformisation in terms of service provisioning leading to emergence of different platforms. These service oriented platforms have opened up otherwise closed and vertically integrated mobile industry. However in terms of spectrum licensing and usage market structure is still relatively closed and cognitive radio (CR) technology is expected to be at forefront to solve these issues. With development of CR technologies new stakeholders are expected to emerge and join existing market players resulting in the development of a multi-sided platform. In this paper we introduce spectrum database driven CR platform as an integral part of CR ecosystem. We visualize its architecture in form of set of layered and interconnected platforms. Higher layer platform for services catering to end-users, lower layer platform for different CR access technologies and a generic CR protocol in between binding these layered platforms. In order to understand how to orchestrate the value network for different stakeholders to participate in this CR platform, we conducted interviews and identified that stakeholders are in principle willing to move out of their silos and think holistically in terms of CR platform. However political uncertainties and regulatory indecision happens to be major cause of concern hampering stakeholders to make required investments. Also observed that regulators are in position to orchestrate CR market place since their actions influence market, market participants and technology. Thus regulators are required to take steps in direction which promotes harmonization of CR technologies and prevent a fragmented scenario where none of CR solutions attain required critical mass. -- |
| Date: | 2012 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:itsb12:72544&r=cul |