nep-cul New Economics Papers
on Cultural Economics
Issue of 2012‒06‒25
six papers chosen by
Roberto Zanola
University Amedeo Avogadro

  1. The Effects of World Heritage Sites on Domestic Tourism: A Spatial Interaction Model for Italy By Roberto Patuelli; Maurizio Mussoni; Guido Candela
  2. US advertising expenditure trends : long run effects and structural changes with new media introductions By Mercedes Esteban Bravo; José M. Vidal-Sanz; Gökhan Yildirim
  3. Uniqueness in Art Market: Specialization in Visual Art By Tekindor, Arzu Aysin; McCracken, Vicki A.
  4. Are arts events a good way of augmenting the economic impact of sports? The case of the 2010 Soccer World Cup and the National Arts Festival in South Africa By Jen D. Snowball
  5. Ethnic Reunion and Cultural Affinity By Johan Fourie; Maria Santana-Gallego
  6. The Possibilities for the Development of Tourism in the Appennino Lucano Val d'Agri Lagonegrese National Park: A Participative Qualitative-Quantitative Approach By Angelo Bencivenga; Margaretha Breil; Mariaester Cassinelli; Livio Chiarullo; Annalisa Percoco

  1. By: Roberto Patuelli (Department of Economics, University of Bologna, Italy; The Rimini Centre for Economic Analysis (RCEA), Italy); Maurizio Mussoni (Department of Economics, University of Bologna, Italy; The Rimini Centre for Economic Analysis (RCEA), Italy); Guido Candela (University of Bologna, Italy)
    Abstract: Culture is gaining increasing importance in the modern tourism industry, and represents a significant force of attraction for tourists (both domestic and international). Cultural tourism allows destinations and regions to expand their customer base, diversify their offer, extend the stay of the tourist, and reduce seasonality. Great efforts are made, by national governments and regions, in order to obtain official designation regarding the relevance of their historical/cultural attractions, for example through UNESCO’s World Heritage Sites (WHS) list. Such an aspect seems particularly relevant for a country like Italy, which has a high number of entries in the WHS list, and where regions take an active role in promoting tourism. Using an 11-year panel of domestic tourism flows, we investigate the importance of the regional endowment in terms of WHS from two perspectives: (a) by separately estimating the effects, on tourism flows, of WHS located in the residence region of tourists and in the destination region; and (b) by taking into account potential spatial substitution/complementarity effects between regions due to their WHS endowment. Finally, a sensitivity analysis is offered to evaluate the spatial extent of the latter.
    Keywords: cultural tourism; domestic tourism; World Heritage Sites; spatial interaction model; Italy; spatial competition
    JEL: C23 L83 R12 Z10
    Date: 2012–06
  2. By: Mercedes Esteban Bravo; José M. Vidal-Sanz; Gökhan Yildirim
    Abstract: In this paper we examine the historical time series of US advertising expenditure on different media, using a long-run equilibrium model, and whether the introduction of new media (TV, Yellow Pages, cable and the internet) created a significant structural change in the advertising industry. We use a multivariate vector error correction model allowing for broken trends. Our results show that internet and cable media cause a substantive shift only on the evolution of newspapers and outdoor, respectively, whereas TV and yellow pages entries create fundamental change in the spending levels of all incumbents, except for direct mail. We also find that the longrun elasticity between total advertising expenditures and the GDP is negative, implying that total advertising has counter-cyclical behavior. Furthermore, in the long-run, an increase in the internet investment results in a decrease in newspapers as well as magazines’ investment
    Keywords: Advertising Expenditure, Time series, Persistence, Cointegration, Structural changes
    Date: 2012–06
  3. By: Tekindor, Arzu Aysin; McCracken, Vicki A.
    Abstract: This study investigates the relationship between the value of painting and the fame of the artist. We determine the artist’s fame by the artist’s style and objects which were significantly used in the artist’s paintings. We present a theoretical model to support our analysis. The model is modified from Rosen (1974) to art auctions by using reservation price. A sample of impressionist and modern paintings from famous artists at auctions is analyzed using a hedonic regression model. The results show a significant relationship between style and market valuation as well as objects and market valuation. We also find that medium, provenance, signature, exhibition, literature, number of auctions, where the art was sold, artist’s age when the painting was executed and gift play a significant role in the determination of the price of the painting. By including “Google” variable on the model, we find the effect of popularity on price.
    Keywords: Art Valuation, Auctions, Hedonic pricing model, Reservation Price., Consumer/Household Economics, Marketing, Z11, D44, D11, D12,
    Date: 2012
  4. By: Jen D. Snowball
    Abstract: Despite the debate about whether arts consumers are also sports consumers, many countries have used cultural events to leverage further tourism spending from sports events, the most famous example being the cultural Olympics. This paper reports the findings of research conducted at the 2010 South African National Arts Festival, which was specifically timed to coincide with Soccer World Cup matches being played in a nearby city. Of the 600 interviews conducted with Festival-goers, only 23% reported also attending World Cup soccer matches. Regression analysis revealed that, while there is some overlap between arts and sports attendees, their demographics and consumption habits are significantly different. However, consumption outside of major events showed somewhat more overlap. This suggests that staging cultural events at the same time as major sporting events is not an ideal strategy, since they tend to compete with, rather than complement, each other.
    Keywords: migration, trade, tourism, history, cultural affinity, ethnic reunion, ethnicity
    Date: 2012
  5. By: Johan Fourie; Maria Santana-Gallego
    Abstract: Ethnic reunion is the propensity of tourists to travel to regions where their ancestors originate from, while cultural affinity is the propensity of tourists to travel to regions with a shared cultural identity. This paper uses a "world migration matrix", which records the year-1500 origins of the current populations of 159 countries, in a standard tourism gravity equation to provide the first empirical evidence of the existence of both these tourism traits at the global level. Our results remain robust even when controlling for other historical links, such as colonial legacy and regional trade agreements. By controlling for trade flows, we also show that this impact is unique to tourism. Ethnic reunion and cultural affinity are thus important — and neglected — constituents of tourism patterns (and of research), with important policy implications.
    Keywords: migration, trade, tourism, history, cultural affinity, ethnic reunion, ethnicity
    Date: 2012
  6. By: Angelo Bencivenga (Fondazione Eni Enrico Mattei); Margaretha Breil (Fondazione Eni Enrico Mattei); Mariaester Cassinelli (Fondazione Eni Enrico Mattei); Livio Chiarullo (Fondazione Eni Enrico Mattei); Annalisa Percoco (Fondazione Eni Enrico Mattei)
    Abstract: Protected areas can represent a strategic laboratory for the realisation of initiatives capable of promoting sustainable economic development models at a local level. One of the duties of national parks is to provide value and promote, even for tourism purposes, natural, historical and cultural resources subject to restrictions in the territory. This contribution describes the research process activated for the definition of a tourism development strategy in the youngest Italian national parks, the Appennino Lucano Val d'Agri Lagonegrese located in Basilicata. This is a protected area which has not yet been developed from a tourism point of view and it has an "eclectic" naturalist value characterised by flora on one hand and significant fauna on the other, as well as a subsoil rich in hydrocarbons (the largest deposit on continental Europe). In light of this typicality for the area, research favoured a participative type qualitative-quantitative approach, involving both local stakeholders, for exploration of the area's potential and definition of possible tourism development scenarios, and actual or potential users interested in the area, for assessment of the proposed alternatives. The information and data collected allowed, on one hand, the identification of major critical areas which currently make tourism in the area an activity that is still economically marginal with respect to the local structured economic system, and on the other hand, identification of some themes around which to build a competitive tourism product in line with market demands in observance of sustainability. Through a contingent assessment exercise it was possible to understand what the preferences are with respect to different hypotheses of the tourism offer in the area for current and potential tourists involved in the survey and, at the same time, to identify some elements to examine in order to improve attractiveness.
    Keywords: Tourism, Basilicata Region
    JEL: Q2 Q26
    Date: 2012–05

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