| By: |
Brida, Juan Gabriel;
Disegna, Marta;
Scuderi, Raffaele |
| Abstract: |
This study aims at estimating and comparing the determinants of expenditure
behaviour of visitors in two types of museums. An ad-hoc survey was conducted
between June and September 2011 among the visitors of the principal museums of
the two provinces of Bolzano and Trento: the South Tyrol Museum of Archeology
(Bolzano), hosting the permanent exhibition of the “Iceman” Ötzi, and the
Museum of Modern and Contemporaneous Art of Trento and Rovereto (MART). The
double-hurdle procedure of Heien and Wessels (1999) is used in order to obtain
consistent estimates and split the process of spending decision into the
stages of ‘activation’ and ‘outcome’. Results highlight two distinct profiles
of visitors. Spending of the modern art museum visitor was positively related
to her cultural interest, whereas the expenditure profile of the
archaeological museum guest was more ‘generalist’. |
| Keywords: |
Visitors expenditure; museum; double-hurdle model; spending behaviour |
| JEL: |
D12 C19 L83 |
| Date: |
2012–05–15 |
| URL: |
http://d.repec.org/n?u=RePEc:pra:mprapa:38841&r=cul |