nep-cul New Economics Papers
on Cultural Economics
Issue of 2012‒03‒28
four papers chosen by
Roberto Zanola
University Amedeo Avogadro

  1. You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements By Craig L. Garthwaite
  2. TV Wars: Exclusive Content and Platform Competition in Pay TV By Weeds, Helen
  3. Cultural Transmission of Civicness By Martin Ljunge
  4. Problématique de la veille informationnelle en contexte interculturel : étude de cas d'un processus d'identification d'experts vietnamiens By Philippe Lambert; Sahbi Sidhom

  1. By: Craig L. Garthwaite
    Abstract: This paper studies the economic effects of endorsements. In the publishing sector, endorsements from the Oprah Winfrey Book Club are found to be a business stealing form of advertising that raises title level sales without increasing the market size. The endorsements decrease aggregate adult fiction sales; likely as a result of the endorsed books being more difficult than those that otherwise would have been purchased. Economically meaningful sales increases are also found for non-endorsed titles by endorsed authors. These spillover demand estimates demonstrate a broad range of benefits from advertising for firms operating in a multiproduct brand setting.
    JEL: D20 D22 I2 L0 L1 L2 L8
    Date: 2012–03
  2. By: Weeds, Helen
    Abstract: The paper examines incentives for exclusive distribution of premium television content such as live sports and Hollywood movies. Static analysis shows that a pay TV operator with premium content always chooses to supply its retail rival, using per-subscriber fees to soften competition. Incorporating platform competition, however, exclusive content gives its holder a market share advantage that is amplified by dynamic effects. Under some conditions this benefit outweighs the opportunity cost of forgone wholesale fees, making exclusivity the equilibrium choice. The analysis explains the observed incidence of content exclusivity in pay TV. Specific dynamic mechanisms are explored, and welfare and policy implications are discussed.
    Keywords: exclusivity; foreclosure; pay TV
    JEL: D43 L13 L41 L82
    Date: 2012–01
  3. By: Martin Ljunge (Department of Economics)
    Abstract: This paper estimates the intergeneration transmission of civicness by studying second generation immigrants in 29 European countries with ancestry in 83 nations. There is significant transmission of civicness both on the mother’s and the father’s side. The estimates are quantitatively significant and provide evidence on the transmission of trustworthiness.
    Keywords: intergenerational transmission; civicness; civic virtues; trustworthiness; cultural transmission; integration of immigrants
    JEL: D13 D83 J62 Z13
    Date: 2012–01–09
  4. By: Philippe Lambert (INALCO - Institut National des Langues et Civilisations Orientales - INALCO); Sahbi Sidhom (LORIA - KIWI - INRIA - CNRS : UMR7503 - Université Henri Poincaré - Nancy I - Université Nancy II - Institut National Polytechnique de Lorraine (INPL))
    Abstract: The topics of this research cover all phases of expert identification process in a context of information monitoring. Identify scientists for technological expertise is relatively easy through infometric analysis. However, lots of scientists residing in developing countries still remains a challenge. How to proceed then since the largest part of them does not appear in bibliographic databases ? This question raises two problematics : firstly, how a firm has the necessity to find such experts and what is the utility of this ? Secondly, cross-cultural factor must be taken into account and represents a key of success to integrate foreign experts from developing countries into internal expertise teams of the firm. We take the case of Vietnamese experts as example, pointing out cultural characteristic features and difficulties we encountered relating to language and data treatment. We propose a computer treatment of a database, using Natural Language processing to identify experts and get a visual rendering of experts localization. A corollary aspect of our approach is to redefine the role and the responsabilities of information watcher regarding a cross-cultural environment.
    Keywords: Gestion de la connaissance, management interculturel, Vietnam, Intelligence économique
    Date: 2011–05–13

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