nep-cul New Economics Papers
on Cultural Economics
Issue of 2012‒02‒01
four papers chosen by
Roberto Zanola
University Amedeo Avogadro

  1. Television demand for the Tour de France: the importance of outcome uncertainty, patriotism and doping By Van Reeth, Daam
  2. Regulating advertising in the presence of public service broadcasting By Stühmeier, Torben; Wenzel, Tobias
  3. Advertiser Pressure on Newspaper Journalists: A Survey By De Smet, Dries; Vanormelingen, Stijn
  4. Regional, Ethnic, European? Complex Identity Construction of Silesians in the Context of Cultural Borderland By Dariusz Niedźwiedzki (Jagellonian University)

  1. By: Van Reeth, Daam (Hogeschool-Universiteit Brussel (HUB), Belgium)
    Abstract: This paper analyzes demand for televised cycling races. Using data for 296 Tour de France broadcasts from 1997 until 2010, average and peak TV audience per stage is estimated by an OLS regression model. A first set of independent variables measures the importance of stage scheduling and includes variables that define the stage type and stage date. These variables are defined ex ante by the race organiser and can therefore be controlled to influence viewing. A second set of variables consists of stage features not under the control of the race organiser. These variables measure the importance of outcome uncertainty, patriotism, doping and weather conditions. Our findings suggest that viewership of televised cycling is largely determined by stage characteristics. Only on a much smaller scale are viewing habits driven by race developments. The study supports the idea that a well-chosen profile of stages is crucial when trying to maximize Tour de France TV viewership.
    Keywords: Tour de France; TV demand; outcome uncertainty; doping; patriotism
    Date: 2011–09
  2. By: Stühmeier, Torben; Wenzel, Tobias
    Abstract: Television advertising levels in Europe are regulated according to the Audiovisual Service Media Directive where member states of the European Union usually impose stricter regulation on their Public Service Broadcasting (PSB) channels. The present model evaluates the effects of symmetric and asymmetric regulation of ad levels on competition for viewers and advertisers in a duopoly framework where a public and a private broadcaster compete. If both broadcasters face the same advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this may benefit the commercial rival if higher revenues in the advertising market outweigh the loss in viewership. --
    Keywords: media markets,two-sided markets
    JEL: L82 L13 D43
    Date: 2012
  3. By: De Smet, Dries (Center of Economic Studies and Licos Centre for Institutions and Economic Performance, K.U.Leuven and Centre for European Economic Research (ZEW), Mannheim); Vanormelingen, Stijn (Hogeschool-Universiteit Brussel (HUB), Belgium)
    Abstract: We conduct a survey among Belgian newspaper journalists to check whether advertisers are putting pressure to steer newspaper content, either directly or indirectly and whether they succeed in doing so. The results indicate that 35 per cent of Belgian journalists are experiencing some pressure of advertisers. However, journalists can to a large extent withstand this pressure, especially if coming directly from advertisers.
    Keywords: advertising; advertising pressure; media bias; survey; newspapers
    JEL: L2 L82 M37
    Date: 2011–12
  4. By: Dariusz Niedźwiedzki (Jagellonian University)
    Abstract: This article shows the transformation process of regional and national identities in Silesia in the context of changes induced by the processes of European integration and globalization. The author analyses the reconstruction of the identity of Silesians – a cultural borderland group –at different levels of identification. An important aspect of this analysis is an attempt to answer the question about the attitudes of Silesians, constructing and reconstructing their territorial identity, to various forms of further European integration.
    Keywords: European identity; identity; minorities; Poland; regions
    Date: 2011–12–15

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