nep-cul New Economics Papers
on Cultural Economics
Issue of 2012‒01‒10
three papers chosen by
Roberto Zanola
University Amedeo Avogadro

  1. Does the television program connectedness explain the television viewership patterns in Pakistani housewives? By Hasan, Dr. Syed Akif; Subhani, Dr. Muhammad Imtiaz
  2. Software piracy at work place: influence of organizational culture in the presence of various ethical orientations By Hasan, Dr. Syed Akif; Subhani, Dr. Muhammad Imtiaz; Osman, Ms. Amber
  3. The Google Book search settlement: A law and economics analysis By Müller-Langer, Frank

  1. By: Hasan, Dr. Syed Akif; Subhani, Dr. Muhammad Imtiaz
    Abstract: Media always helps to reveal the real face of the societies while it is also a source of entertainment besides portraying the various societal allegories to illuminate the various issues of various societies. This research aims at interrogating the viewership pattern of housewives while gauging and identifying the existence of any sort of relationship between the viewership and the connectedness of individuals (Housewives) with the TV programs. In order to interrogate the outlined relationship, the frequency of viewership was questioned and level of connectedness with the programs was analyzed. Story, Cast, Acting of soap opera, Allegory (i.e. Dramas that are based on Serious/ Social Issues), escape factor, fashion factor, imitation factor, talk shows and reality shows were used as the proxies for program connectedness while stories and acting of soap opera, fashion factor and the morning talk shows are found to be the most preferred among the respondents/ housewives. The frequency of program viewership and the duration of television viewership were found to have significant relationship with all those various outlined proxies of program connectedness which has the huskier preference level.
    Keywords: Connectedness; Television viewership patterns; Housewives; Soup Operas
    JEL: A1
    Date: 2012
  2. By: Hasan, Dr. Syed Akif; Subhani, Dr. Muhammad Imtiaz; Osman, Ms. Amber
    Abstract: Technology in terms of ‘information technology’ is a revolutionary discovery from time to time. On the similar note, one of the famous issues of IT is the Software Piracy, which has been the talk of the organizations every now and then. Software Piracy i.e. to avoid the illegal act of copying and stealing others information has always been a headache for organizations leading to billion dollars losses and no returns. This paper tracks the association of organizations’ ethical culture with its orientations and software piracy. It is understand the influence of ethical behavior of the organization on software piracy handling. The study revealed that there is a negative association between perceived organizational ethical culture and software piracy in organizations. In particular, organizational ethical culture significantly influences software piracy decisions for individual having ‘Exceptionist’ ethical orientation. Subsequently, there is no significant association between organizational ethical culture and software piracy for Subjectivists, Absolutists and Situationists.
    Keywords: Software Piracy; Software Licensing; Ethical Orientations; Organizational Culture
    JEL: D23
    Date: 2012
  3. By: Müller-Langer, Frank
    Abstract: Beginning in December 2004 Google has pursued a new project to create a book search engine (Google Book Search). The project has released a storm of controversy around the globe. While the supporters of Google Book Search conceive the project as a first reasonable step towards unlimited access to knowledge in the information age, its opponents fear profound negative effects due to an erosion of copyright law. Our law and economics analysis of the Book Search Project suggests that – from a copyright perspective – the proposed settlement may be beneficial to right holders, consumers, and Google. For instance, it may provide a solution to the still unsolved dilemma of orphan works. From a competition policy perspective, we stress the important aspect that Google’s pricing algorithm for orphan and unclaimed works effectively replicates a competitive Nash-Bertrand market outcome under post-settlement, third-party oversight.
    Keywords: Book Rights Registry; Competition Policy; Copyright; Fair Use; Google Book Search; Library Program; Orphan Works
    JEL: K20 O34 K21 L43 K11
    Date: 2011–06–15

This nep-cul issue is ©2012 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.