| By: |
Sjöblom (red.), Gustav (Chalmers);
Axelsson (red.), Ann-Sofie (Chalmers);
Broberg (red.), Oskar (Department of Economic History, School of Business, Economics and Law, Göteborg University) |
| Abstract: |
This publication is a commented transcript of a witness seminar in February
2010 within the research project ”The Swedish digital wonder in the
advertising industry”. The purpose of the seminar, which was open to the
public, was to document the shifting boundaries between the advertising,
media, and information technology industries in the wake of the breakthrough
of the Internet from the mid-1990s. We invited six persons, who at that time
were centrally placed in these industries, to share their reminiscences and
comment on testimonies of the other participants. The seminar was moderated by
two researchers in the project. The transcript has been edited prudently in
order to improve the readability while preserving the colloquial character. We
have moreover provided the transcript with explanatory footnotes and a short
introduction. The purpose of publishing the transcript in this series is
twofold: to create an oral history source and make it accessible, but also to
introduce the witness seminar as an historical documentation method in
economic history and business history.<p> |
| Keywords: |
advertising; economic history; information technology; internet; media; methodology; oral history; witness seminars |
| JEL: |
L22 L26 L82 L86 M13 M37 N01 N74 O33 |
| Date: |
2011–09–23 |
| URL: |
http://d.repec.org/n?u=RePEc:hhs:gunhis:0014&r=cul |