nep-cul New Economics Papers
on Cultural Economics
Issue of 2011‒05‒24
five papers chosen by
Roberto Zanola
University Amedeo Avogadro

  1. Broadcasting sports, Pay-TV or Free-TV? By Kesenne S.
  2. Protection of Intellectual Property while Outsourcing By Sen Gupta, Rajorshi; Love, H. Alan
  3. A Matching Model of the Academic Publication Market By Radu Vranceanu; Damien Besancenot; Kim Huyn
  4. Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs By Penn, Jerrod; Staley, Daniel; Smith, Chaquenta; Saghaian, Sayed
  5. Media Impact of Nutrition Information on Food Choice By Shiratori, Sakiko; Kinsey, Jean

  1. By: Kesenne S.
    Date: 2011–05
  2. By: Sen Gupta, Rajorshi; Love, H. Alan
    Abstract: Food and Beverage companies need to share their Intellectual Property (IP) when they outsource production and/or R&D to contract agents. IP sharing can facilitate misappropriation and the contractor may eventually start competing with the client. We design an incentive compatible contract that can protect company IP. A two-pronged strategy is proposed: Companies should share less know-how and give high incentive payments to deter IP misappropriation. Strategies like product differentiation may be highly useful to deter piracy.
    Keywords: Intellectual Property Protection, Outsourcing, Product Differentiation, R&D, Agribusiness, Industrial Organization, Risk and Uncertainty, L14, L21, L23, L66, 031, 032, 034,
    Date: 2011–05
  3. By: Radu Vranceanu (Economics Department - ESSEC Business School); Damien Besancenot (CEPN - Centre d'Economie de l'Université Paris Nord - Université Paris-Nord - Paris XIII - CNRS : UMR7234); Kim Huyn (LEM - Université Paris 2)
    Abstract: This paper provides a dynamic analysis of the market for academic publications. Given imperfect information about journalseditorial line, authors can sometimes target a wrong journal; in turn, the editor will desk-reject their paper. An equilibrium is de…ned as a situation where both editors and authors implement their optimal publication strategies, given the matching technology and the prevailing surplus sharing rule. The model can be solved for the equilibrium submission fee, desk rejection rate and ratio between the number of editors and the number of authors.
    Date: 2011–04–18
  4. By: Penn, Jerrod; Staley, Daniel; Smith, Chaquenta; Saghaian, Sayed
    Abstract: Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.
    Keywords: Internet Food Marketing, Childhood Obesity, Content Analysis, Food Consumption/Nutrition/Food Safety, Marketing,
    Date: 2011
  5. By: Shiratori, Sakiko; Kinsey, Jean
    Abstract: This study estimated the impact of nutrition information provided by popular media on consumersâ purchases in U.S. grocery stores, taking omega-3 fortified eggs as an example. The media index was constructed from multiple information sources by utilizing computer-coded content analysis. Their probability of purchasing omega-3 eggs between 1998 and 2007 based on household-level scanner data was analyzed by logistic regression models to incorporate elements of information effects. The results showed the significant positive impact of nutritional information from the popular media on consumersâ food choices, thus publishing in popular media can be an effective communication approach to promote consumersâ health.
    Keywords: Consumer Economics, Content Analysis, Functional Food, Information economics, Logit, Omega-3 Fatty Acids, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, D12, D83,
    Date: 2011

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