nep-cul New Economics Papers
on Cultural Economics
Issue of 2011‒01‒03
six papers chosen by
Roberto Zanola
University Amedeo Avogadro

  1. Innovation in cultural industries: The role of university links By Zukauskaite, Elena
  2. Visitors’ experience in a modern art museum: a structural equation model By JG. Brida; Manuela Pulina; E. Riaño
  3. Accounting for latent classes in movie box office modeling By Antipov, Evgeny; Pokryshevskaya, Elena
  4. Network governance work: evidence from the video game industry By Chahira Mehouachi; Véronique Perret
  5. Concentration and self-censorship in commercial media By Fabrizio Germano; Martin Meier
  6. Understanding how experts rate cigars: A “havanometric” analysis By Nicolas Gérard Vaillant; François-Charles Wolff

  1. By: Zukauskaite, Elena (CIRCLE, Lund University)
    Abstract: This paper analyses the role of university knowledge in innovation processes of cultural industries. Most of the previous studies on cultural industries highlighted the importance of locally clustered firms in innovation processes. Studies, analyzing university-industry collaboration focused on technological development or industrial R&D, neglecting cultural industries as object of analysis. The paper addresses this gap in the literature while analyzing collaboration with university patterns and innovation processes of new media firms in Scania, Southern Sweden. The findings reveal that innovation, influenced by industry-academia collaboration, takes place not only in technology based industries. Collaborative aspects of innovation process go beyond R&D transfer and include joint competence building, changes in market concepts and new social corporate responsibility actions. This paper adds to the understanding of innovation processes in cultural industries by introducing university as one more important actor in the knowledge exchange networks.
    Keywords: University-industry collaboration; innovation; cultural industries; new media; knowledge exchange
    JEL: O30
    Date: 2010–11–01
  2. By: JG. Brida; Manuela Pulina; E. Riaño
    Abstract: This study aims to provide a better understanding on the museum experience by studying visitors’ motivation, satisfaction and likelihood to return to the Museum for Modern and Contemporary Art (MART) of Rovereto (Italy). The empirical data were obtained from a survey undertaken from September to November 2009. A theoretical model to analyze the attractiveness factors of the museum based on two exogenous variables (push and pull motivation) and two endogenous variables (satisfaction and loyalty) is used and a structural equation model is estimated as a confirmatory tool of the hypothetical model. The findings reveal that tourists visiting the MART are mainly motivated by push factors, as relaxation, looking for a new experience and learn new things. Loyalty also positively influences the probability to return to the MART and recommend to friends and family. However, visit the city or the region of Trentino has no impact on satisfaction and loyalty to the MART. Besides, loyalty to MART does not imply the probability to recommend a visit to Rovereto.
    Keywords: museum; customer’s motivation; satisfaction; loyalty; probability to return and recommend; SEM
    JEL: C19 D12 L83
    Date: 2010
  3. By: Antipov, Evgeny; Pokryshevskaya, Elena
    Abstract: This paper addresses the issue of unobserved heterogeneity in film characteristics influence on box-office. We argue that the analysis of pooled samples, most common among researchers, does not shed light on underlying segmentations and leads to significantly different estimates obtained by researchers running similar regressions for movie success modeling. For instance, it may be expected that a restrictive MPAA rating is a box office poison for a family comedy, while it insignificantly influences an action movie‟s revenues. Using a finite mixture model we extract two latent groups, the differences between which can be explained in part by the movie genre, the source, the creative type and the production method. Based on this result, the authors recommend developing separate movie success models for different segments, rather than adopting an approach, that was commonly used in previous research, when one explanatory or predictive model is developed for the whole sample of movies.
    Keywords: finite mixture model; box office; latent class; movie success; quantile regression; unobserved heterogeneity
    JEL: M31 C14
    Date: 2010–12–10
  4. By: Chahira Mehouachi (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX); Véronique Perret (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX)
    Abstract: Many call for research invites for further investigation of the underlying processes, practices and specificities of governance in the network context. Through an examination of what governance involves and how does it occur in a French cluster of video game companies, our multimethod study provide useful insights in the functions and purposes of governance in an inter-organizational and collaborative context, the main tools and mechanisms that are being used and the structure supporting these purposes and mechanisms. Our findings shed also light upon the processual nature of governance in network context. Governance is a set of processes, or a “meta-process”, that are geared toward the creation, the maintenance and the evolution of collaboration relationships and the network as a collective actor. We refer to this process of governance functioning, evolution and continuous (re) evaluation as governance work.
    Keywords: network governance ; interorganizational networks ; video game industry ; creative industries
    Date: 2010–12–07
  5. By: Fabrizio Germano; Martin Meier
    Abstract: Within a simple model of non-localized, Hotelling-type competition among arbitrary numbers of media outlets we characterize quality and content of media under different ownership structures. Assuming advertising-sponsored, profit-maximizing outlets, we show that (i) topics sensitive to advertisers can be underreported (self-censored) by all outlets in the market, (ii) self-censorship increases with the concentration of ownership, (iii) adding outlets, while keeping the number of owners fixed, may even increase self-censorship; the latter result relies on consumers' most preferred outlets being potentially owned by the same media companies. We argue that externalities resulting from self-censorship could be empirically large.
    Keywords: Media economics; media consolidation; media markets; advertising and commercial media bias.
    JEL: L13 L82
    Date: 2010–12
  6. By: Nicolas Gérard Vaillant (LEM - Lille - Economie et Management - CNRS : UMR8179 - Université des Sciences et Technologies de Lille - Lille I - Fédération Universitaire et Polytechnique de Lille); François-Charles Wolff (INED - Institut National d'Etudes Démographiques Paris - INED, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Université de Nantes : EA4272)
    Abstract: Drawing on data from an annual French guidebook published in 2004, this paper focuses on the determinants of experts' ratings on Cuban cigars. We find that high quality cigars are more likely to be recommended to more experienced cigar lovers. Both the self-assessed quality and recommendation depend on the length and diameter of the cigars, but also on more subjective characteristics like number and type of aromas. Results from a Fields' decomposition show that the quality of cigars is much more sensitive to the presence of a defect and number of aromas than the experts' recommendation, which is more influenced by the rarity of cigars. Finally, it is essentially the cigars' objective characteristics that have an influence on their prices, meaning that consumers truly benefit from additional qualitative information when reading experts' advice and ratings.
    Keywords: Cigars, expert opinion, quality
    Date: 2010–11–01

This nep-cul issue is ©2011 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.