| Abstract: |
The paper excavates how the advent of commercial audiography, through
'Recording Expeditions' between 1902 and 1907, shaped configurations of the
nascent business in, and culture around, 'music on record'. It will weigh the
evolving nature of colonial imprints on these configurations by scrutinising
three sites: the production of music, including the kinds of business
practices shaping it; the popularisation of commodities and ideas through
advertising and the meaning accorded to this 'new media' in the everyday life
of early 20th century India. [WP No. 02/2008]. |
| Keywords: |
music, colonial, media, commodities, culture, productin, advertising, business, India, asia, history, Indian, scholarship, entrepreneurship, entertainment, human activity |