nep-cul New Economics Papers
on Cultural Economics
Issue of 2010‒01‒23
thirteen papers chosen by
Roberto Zanola
University of the Piemonte Orientale

  1. Internet Marketing in Cultural Industries: from movie to arts By BESANA, ANGELA
  2. World heritage: Where are we? An empirical analysis By Bruno S. Frey; Paolo Pamini
  3. Cultural and Institutional Bifurcation: China and Europe Compared By Avner Greif; Guido Tabellini
  4. From Wine Production to Wine Tourism Experience: the Case of Italy By Asero, Vincenzo; Patti, Sebastiano
  5. Decreasing Copyright Enforcement Costs: The Scope of a Gradual Response By Olivier Bomsel; Heritiana Ranaivoson
  6. Cultural Integration in Germany By Constant, Amelie F.; Nottmeyer, Olga; Zimmermann, Klaus F.
  7. Getting beer during commercials: adverse effects of Ad-Avoidance By Stuehmeier, Torben; Wenzel, Tobias
  8. Game Information, Local Heroes, And Their Effect On Attendance: The Case Of The Japanese Baseball League By Yamamura, Eiji
  9. EXPERT OPINION AND CUISINE REPUTATION IN THE MARKET FOR RESTAURANT MEALS By Fogarty, James J.
  10. Quality Sorting and Trade: Firm-Level Evidence for French Wine By Matthieu Crozet; Keith Head; Thierry Mayer
  11. Indirect network effects with two salop circles: the example of the music industry By Dewenter, Ralf; Haucap, Justus; Wenzel, Tobias
  12. The optimal layout of football players: A case study for AC Milan By Papahristodoulou, Christos
  13. Allocation rules for museum pass programs By Béal, Sylvain; Solal, Philippe

  1. By: BESANA, ANGELA
    Abstract: Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie companies to performing arts, from museums to art fairs, every stakeholder has adopted and is going to implement innovative communication strategies. Digital advertising and e-fundraising might represent the boundaries of the present and the future of cultural promotion. First of all we will explore the impact of Information and Communication Technologies in the Cultural (creative) industries, particularly referring to the benefits of visibility and improvements in communication strategies. Then we will give evidence of the impact of ICT in the movie industry, whose budget are mainly conspicuous and today targeted to the Digital Movie, above all the USA Digital Movie. Performing arts seem to be theatrical arts not subject to digital transformation, neither in contents nor in media. Italian Symphony Orchestras do really show a meaningful trend in ICT and digital marketing development. The final research’s goal is to produce a sort of classification of innovative marketing activities in the creative market, based on homogeneous elements.
    Keywords: marketing; internet; digital; movie; orchestra
    JEL: M37 O33 M30 O32 Z11
    Date: 2010–01–07
    URL: http://d.repec.org/n?u=RePEc:pra:mprapa:19825&r=cul
  2. By: Bruno S. Frey; Paolo Pamini
    Abstract: An empirical overview of the UNESCO World Heritage List according to various characteristics is presented. The officially stated intention of the World Heritage List is to protect global heritage. Our focus is on the imbalance of the existing List according to countries and continents. The existing distribution is compared to hypothetical distributions considered “balanced” from different points of view. It turns out that the World Heritage List is unbalanced with respect to a distribution of ites according to population, area or per capita income. This paper wants to reveal facts about the existing distribution, and is designed to help a reasoned discussion to emerge.
    Keywords: Global public good, World Heritage, Cultural Certificates, Monuments, UNESCO
    JEL: Z11 D6 F5 H87
    Date: 2010–01
    URL: http://d.repec.org/n?u=RePEc:zur:iewwpx:462&r=cul
  3. By: Avner Greif; Guido Tabellini
    Abstract: How to sustain cooperation is a key challenge for any society. Different social organizations have evolved in the course of history to cope with this challenge by relying on different combinations of external (formal and informal) enforcement institutions and intrinsic motivation. Some societies rely more on informal enforcement and moral obligations within their constituting groups. Others rely more on formal enforcement and general moral obligations towards society at large. How do culture and institutions interact in generating different evolutionary trajectories of societal organizations? Do contemporary attitudes, institutions and behavior reflect distinct pre-modern trajectories?
    Date: 2009
    URL: http://d.repec.org/n?u=RePEc:igi:igierp:357&r=cul
  4. By: Asero, Vincenzo; Patti, Sebastiano
    Abstract: Typical products, mainly local food and wine, are considered suitable features to characterise the tourist supply of a destination and in many cases they are a major attraction of a territory. These products contain a strong reference to the territory in which they are produced. They simultaneously represent on the market a geographic area, its traditions and its cultural heritage, they identify a local community and its identity as well. Therefore typical products can be defined as âterritorial intensive productsâ (TIPs). Wine tourism represents the most innovative phenomenon of the more general tourism supply created around a TIP and certainly the most evident. The paper considers the importance of quality wine in Italy in helping to create the tourist supply of different territories through the creation of the Wine and Food Routes (WFRs) that represent a particular kind of tourist thematic itineraries. The paper confirms that quality wines are the âdriverâ of WFRs creating a model of socioeconomic district.
    Keywords: Agribusiness, Agricultural and Food Policy,
    Date: 2009–11
    URL: http://d.repec.org/n?u=RePEc:ags:aawewp:56206&r=cul
  5. By: Olivier Bomsel (CERNA - Centre d'économie industrielle - Mines ParisTech); Heritiana Ranaivoson (CERNA - Centre d'économie industrielle - Mines ParisTech)
    Abstract: The digitization of copyrighted goods and the dematerialization of their distribution over the Internet have weakened copyright, a key institution of the creative industries. One factor affecting the value of copyright stems from the broadband roll-out, wherein copyright enforcement costs have become higher than the estimated benefits of copyright. This paper analyzes the causes of this situation and suggests how a graduated response to infringers may durably decrease copyright enforcement costs. Beginning with a review of the economic literature on copyright focusing on its industrial aspects, the study then analyzes how the consumers' impunity provides incentives to “free ride” on copyright all along the vertical distribution chain. This rapidly increases copyright enforcement costs. Next, the paper describes both the graduated response mechanism and the voluntary agreement which initiated this system in France. In conclusion, this study argues that increasing the cost of free-riding for the final consumer should lead to a decrease of copyright enforcement costs and, therefore, higher returns in the creative industries.
    Keywords: Copyright, Creative industries, Regulation enforcement costs, Digitization, Graduated response.
    Date: 2009–12
    URL: http://d.repec.org/n?u=RePEc:hal:journl:hal-00446189_v1&r=cul
  6. By: Constant, Amelie F. (DIW DC, George Washington University); Nottmeyer, Olga (DIW Berlin); Zimmermann, Klaus F. (IZA, DIW Berlin and Bonn University)
    Abstract: This chapter investigates the integration processes of immigrants in Germany by comparing certain immigrant groups to natives differentiating by gender and immigrant generation. Indicators which are supposed to capture cultural integration of immigrants are differences in marital behavior as well as language abilities, ethnic identification and religious distribution. A special feature of the available data is information about overall life satisfaction, risk aversion and political interest. These indicators are also presented. All of these indicators are depicted in comparison between natives and immigrants differentiated by ethnic origin, gender and generation. This allows visualization of differences by ethnic groups and development over time. Statements about the cultural integration processes of immigrants are thus possible. Furthermore, economic integration in terms of female labor force participation is presented as an additional feature. Empirical findings suggest that differences among immigrants and between immigrants and Germans do exist and differ significantly by ethnic origin, gender and generation. But differences seem to diminish when we consider the second generations. This indicates greater adaptation to German norms and habits, and thus better cultural, socio-economic and political integration of second generation immigrants in Germany.
    Keywords: cultural integration, immigrants, Germany, ethnic origin, gender, generation
    JEL: F22 J15 J61 Z13
    Date: 2009–12
    URL: http://d.repec.org/n?u=RePEc:iza:izadps:dp4675&r=cul
  7. By: Stuehmeier, Torben; Wenzel, Tobias
    Abstract: This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes, free-to-air and pay-TV. We find that increased avoidance opportunities decrease profits and entry in the free-to-air regime. In contrast, in the pay-TV regime, lower income from advertisements are compensated by higher subscription income leaving profits and the number of channels unaflected. Bypassing advertising messages affects welfare ambiguously. --
    Keywords: Media Markets,Two-Sided Markets,Ad-avoidance
    JEL: L11 L13
    Date: 2009
    URL: http://d.repec.org/n?u=RePEc:zbw:iwqwdp:102009&r=cul
  8. By: Yamamura, Eiji
    Abstract: In the Japanese Professional Baseball League, the starting pitcher is announced prior to the game in the Pacific League but not in the Central League. I attempt to investigate how the release of information concerning a starting pitcher prior to the game affects attendance. My major findings are: (1) In the Pacific League, the salary (and overall number of wins) of the home team’s starting pitcher is positively related to attendance, while that of the visiting team is not. (2) In the Central League, neither the salary (or the overall number of wins) of the home team’s starting pitcher nor that of the visiting team affect attendance.
    Keywords: Game information; attendance; Japanese Professional Baseball League
    JEL: Z19 L83
    Date: 2010–01–11
    URL: http://d.repec.org/n?u=RePEc:pra:mprapa:19965&r=cul
  9. By: Fogarty, James J.
    Abstract: As food is an experience good, the market for restaurant meals is a market where the cost of acquiring information regarding quality is relatively high. In such markets consumers often turn to reputation measures to guide purchase decisions. As Australia does not have a longstanding cuisine style of its own, and given Australia has been open to substantial immigration inflows since federation, it represents an especially appropriate market to study regarding the impact of individual restaurant reputation and collective cuisine reputation on meal prices. The following study uses the hedonic price approach to investigate the implicit price of individual reputation indicators, cuisine type reputation indicators, and other objective indicators in the market for restaurant meals. The empirical findings presented suggest that both individual restaurant reputation and cuisine type reputation are important. Other important factors are shown to include the quality of the restaurant wine list, the availability of private dining rooms, and whether or not there is an outdoor dining option.
    Keywords: Expert Opinion, Food, Hedonic Pricing, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety,
    Date: 2009–11
    URL: http://d.repec.org/n?u=RePEc:ags:aawewp:56205&r=cul
  10. By: Matthieu Crozet; Keith Head; Thierry Mayer
    Abstract: Firm-level regressions show that Champagne producers that receive better ratings from wine guides also export to more markets, charge higher prices, and sell more in each market. Our method corrects for a severe selection bias predicted by the model. By using direct measures of quality, we can recover estimates of parameters from a Melitz-based model of heterogeneous firms. We then regress averages of the quality, price, and quantity shipped to a country on measures of its attractiveness and entry costs. Champagne exhibits quality-sorting: more attractive markets tend to have lower average qualities and prices, but higher quantities.
    Keywords: Gravity; heterogeneity; quality; trade
    JEL: F12
    Date: 2009–07
    URL: http://d.repec.org/n?u=RePEc:cii:cepidt:2009-14&r=cul
  11. By: Dewenter, Ralf; Haucap, Justus; Wenzel, Tobias
    Abstract: This paper analyses the interdependency between the market for music recordings and concert tickets, assuming that there are positive indirect network effects both from the record market to ticket sales for live performances and vice versa. Using a model with two interrelated Salop circles we show that prices in both markets are corrected downwards when compared to the standard Salop model. Furthermore, we show that the effects of file sharing on firms' profitability and on variety are ambiguous. File sharing can increase profits through increased concert ticket demand and thereby also lead to additional market entry and additional variety. --
    Keywords: Music Industry,Indirect Network Effects,Salop Model,File Sharing
    JEL: L13 L82 Z10
    Date: 2009
    URL: http://d.repec.org/n?u=RePEc:zbw:iwqwdp:092009&r=cul
  12. By: Papahristodoulou, Christos
    Abstract: This paper attempts to find the optimal formation of three midfielders and three forward football players on ground, using the classic Quadratic Assignment Problem or Facility Layout problem. Players are treated as “machines”, their positions as locations, and the flow of materials between machines as “flow of passes” and “flow of markings”. Based on detailed statistics from four matches of AC Milan, and formulated the problem as minimum (quick strategy), maximum (slow strategy), and mixed or balanced strategies, a number of various layouts emerged. Compared to the initial formation of players, the efficiency time gains in the unconditioned layouts are between 3 and 6.8%. Also, when the manager claims that his three forwards shouldn’t shift positions with the midfielders, the efficiency gains in these restricted layouts is about 14´´ to 74´´, which is about 1 to 3% of the approximately 40´ effective time spent into passes and markings from both teams.
    Keywords: sports; layout; assignment; football players; passes; markings; time;
    JEL: D61 C61 L83 C81
    Date: 2009–12–30
    URL: http://d.repec.org/n?u=RePEc:pra:mprapa:20102&r=cul
  13. By: Béal, Sylvain; Solal, Philippe
    Abstract: We consider natural axioms for allocating the income of museum pass programs. Two allocation rules are characterized and are shown to coincide with the Shapley value and the equal division solution of the associated TU-game introduced by Ginsburgh and Zang (2003).
    Keywords: Museum pass program; fair treatment; Shapley value; equal division solution
    JEL: C71
    Date: 2009–12–09
    URL: http://d.repec.org/n?u=RePEc:pra:mprapa:20103&r=cul

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