nep-cul New Economics Papers
on Cultural Economics
Issue of 2009‒05‒09
four papers chosen by
Roberto Zanola
University of the Piemonte Orientale

  1. The Potential of Media: Dialogue, Mutual Understanding and Reconciliation By UNESCO UNESCO
  2. La chrysalide et le papillon (ou les modèles économiques du cinéma de 1895 à 1914) By Pierre-André Mangolte
  3. Globalization, Superstars, and the Importance of Reputation: Theory & Evidence from the Wine Industry By Gibbs, Michael; Tapia, Mikel; Warzynski, Frederic
  4. Advertising Styles’ Impact on Attention in Pakistan By Hussain, Syed Karamatullah; Riaz, Kashif; Kazi, Abdul Kabeer; Herani, Gobind M.

    Abstract: The media has a demonstrated ability in fostering mutual understanding by communicating across divides, thus bringing competing narratives together into a shared story. This ambivalence presents an opportunity to build media that increases interaction and highlights interdependences. To realize this potential, what is needed at the most basic level is an open space where ideas can flourish and be debated democratically. Concept Note for International Conference on The Potential of Media: Dialogue, Mutual Understanding and Reconciliation. 2-3 May 2009, Doha, Qatar. World Press Freedom Day.
    Keywords: press, press freedom, media freedom, media understanding, media interaction, democratic debate, reconciliation, Media Studies
    Date: 2009
  2. By: Pierre-André Mangolte (CEPN - Centre d'économie de l'Université de Paris Nord - CNRS : UMR7115 - Université Paris-Nord - Paris XIII, CREI - Centre de Recherche en Economie Industrielle - Université Paris-Nord - Paris XIII)
    Abstract: Le but de cet article est de dresser une typologie des principaux modèles économiques mis en place dans l'industrie du cinéma entre 1895 et 1914. Passé une période initiale assez courte, où dominent les modèles économiques exclusifs construits sur la détention du système technique, l'industrie s'organise autour de deux grands marchés, le marché des appareils et le marché des films (vente de copies positives). Les modèles économiques mis en place en France, aux Etats-Unis et en Grande-Bretagne, sont alors diversifiés et spécialisés : production des appareils seuls, production des films seuls, ou production des appareils et des films. L'exploitation est alors itinérante et temporaire (modèle forain). C'est seulement en effet à partir de 1905 que les projections deviennent permanentes (nickelodeons, etc.), conduisant à l'apparition d'activités de distribution et location de films. Ensuite, le passage général à la location transforme complètement l'organisation de l'industrie, en conduisant à une redéfinition générale des modèles économiques existants. Aux Etats-Unis cependant, les conflits prolongés autour des patent Edison ont donné naissance à d'autres modèles économiques, directement liés à la détention des titres, au prélèvement des "droits", et à la tentative de monopoliser l'ensemble de l'industrie (avec la Motion Picture Patents Company), une situation inconnue en Europe.
    Keywords: motion picture industry; business models; patents war; MPPC
    Date: 2009–01
  3. By: Gibbs, Michael (University of Chicago GSB); Tapia, Mikel (Universidad Carlos III de Madrid); Warzynski, Frederic (Department of Economics, Aarhus School of Business)
    Abstract: We develop a simple model of the effects of reputation on wine prices. An increasing fraction of consumers who are “naïve” (less well informed about wine quality) results in a stronger sensitivity of wine prices to ratings of quality. We then use data on prices and Robert Parker’s ratings of wines, to show that prices have become more related to Parker ratings over time. In addition, we find that a change in Parker rating has a stronger effect on price, the stronger is the wine’s reputation.
    Keywords: No; keywords
    JEL: A10
    Date: 2009–02–09
  4. By: Hussain, Syed Karamatullah; Riaz, Kashif; Kazi, Abdul Kabeer; Herani, Gobind M.
    Abstract: The topic was selected after giving consideration to the modern environment and the use of media by advertisers for attention purposes of their products. It was also observed that the number of channels especially in the electronic media have also geometrically increased over the last two decades. It is now becoming difficult for advertisers to get the attention of their products in the minds of their viewers. The methodology used in the research was focus group and ads of different products were shown to them which included humorous and serious appeals. As the literature review revealed that these two types of appeals have significant difference when measuring attention between humorous and serious advertisements. At the end of the research it was established that there is a significant difference between the attention of humorous and serious appeals. Initially the idea was taken form a research conducted in Sweden. Same parameters were analyzed in Pakistan. We concluded that the reaction of two different societies have almost the same response for humorous and serious advertising appeals.
    Keywords: Humorous Appeals; Serious Appeals; Attention
    JEL: M31 M37 M30
    Date: 2008–12–31

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