nep-cul New Economics Papers
on Cultural Economics
Issue of 2009‒04‒13
four papers chosen by
Roberto Zanola
University of the Piemonte Orientale

  1. Have You Heard the News? How Real-Life Expectations React to Publicity By van der Wiel, Karen M.
  2. Branded Entertainment im TV: Ein Bestimmungsversuch aus Sicht der Systemtheorie und der Prinzipal-Agent-Theorie und Handlungsempfehlungen für das Schnittstellenmanagement By Gerhards, Claudia; Ferschke, Stephanie
  3. The Really Good Buffalo Project: A ‘Values Added’ Product By Cumber, Carol J.; Nichols, Timothy; Rickerl, Diane
  4. Article length bias in journal rankings By László Á. Kóczy; Alexandru Nichifor; Martin Strobel

  1. By: van der Wiel, Karen M. (Tilburg University)
    Abstract: As evidence is accumulating that subjective expectations influence behavior and that these expectations are sometimes biased, it becomes policy-relevant to know how to influence individuals' expectations. Information in the media is likely to affect how people picture the future. This paper studies the role of public information dissemination, or publicity, in a real-life expectations formation process. For this purpose, an exceptional Dutch dataset on monthly expectations regarding the future eligibility age for old age social security is analyzed. On average, the publicity reaction in eligibility age expectations is small but the differences among subgroups are considerable. I find that higher educated and high income groups hardly adapt their expectations to relevant publicity. On the contrary, those who do not often read a newspaper have a relatively high publicity reaction. A potential explanation for this latter finding is that these groups have low quality initial expectations. If this is true, publicity thus particularly benefits the initially worse informed groups.
    Keywords: expectations, information, media
    JEL: D83 D84 H55
    Date: 2009–03
  2. By: Gerhards, Claudia (Department of Economics of the Duesseldorf University of Applied Sciences); Ferschke, Stephanie
    Abstract: Aufgrund der zunehmenden Digitalisierung und der damit einhergehenden Veränderungen hinsichtlich der Verbreitungswege und Angebotsformen, der Fragmentarisierung von Zielgruppen und verändertem Mediennutzungsverhalten befindet sich die Kommunikationsbranche im Umbruch. Kommunikationstreibende und Marketingverantwortliche suchen nach neuen Kommunikationsformen, Medienunternehmen nach neuen Erlösquellen. In diesem Zusammenhang spielen Branded-Entertainment-TV-Produktionen eine immer wichtiger werdende Rolle. In dem Beitrag werden mögliche Akteurskonstellationen von Branded-Entertainment-TV-Produktionen erstmals systematisch dargestellt, die Informationsasymmetrien und Zielkonflikte der Akteure vor dem Hintergrund der Systemtheorie und der Prinzipal-Agent-Theorie herausgearbeitet und Handlungsempfehlungen für das Schnittstellenmanagement aufgezeigt. The communication industry is on the move. Increasing digitalisation brings new distribution channels, new forms of content and a fragmentation of target groups. Players in the communication industry and marketeers search for new forms of communication. Media companies seek for new forms of generating revenue. In this context, TV productions that are focused on branded entertainment content become increasingly important. In this article, constellations of the players of branded entertainment TV productions are for the first time systematically identified and described. The difficulties that arise between the different parties under conditions of incomplete and asymmetric information are analysed with the help of the system theory and the principal agent theory. Recommendations for the management of branded entertainment productions are given, while instruments that could reduce uncertainty and risks for the principal are presented.
    Keywords: branded entertainment, branded content, tv productions, principal agent theory, system theory
    JEL: M30
    Date: 2009–04
  3. By: Cumber, Carol J. (Department of Economics, South Dakota State University); Nichols, Timothy (South Dakota State University); Rickerl, Diane (South Dakota State Univeristy)
    Abstract: For several years, an effort to ‘bring back the buffalo’ has been of key interest in many American Indian communities across the country, and particularly in the Northern Plains of the United States. Tribal college faculty approached colleagues at South Dakota State University during a meeting of the American Indian Higher Education Consortium (AIHEC) with the desire to develop a niche market for Native American-raised bison. The Lakota words for the concept underlying the effort are Tatanka Waste (pronounced Ta-TONK-a Wash-TAY), roughly translated as ‘Really Good Buffalo’. A pivotal factor that influenced the development of the Really Good Buffalo project was the unique historical, cultural, and spiritual relationship between American Indians and bison. These issues and the diverse consortium of partners involved made it critically important that the project deliberately address values as part of the niche market analysis. As one tribal partner stated, “Great care must be taken when we are working with our brothers, the buffalo.” This case emphasizes the process of concept-testing, pre-feasibility analysis, and branding of an agriculturally based niche product within a broader cultural context.(Contact author for a copy of the complete report.)
    Keywords: Bison Production, Cultural Values
    JEL: Q1
    Date: 2009–01
  4. By: László Á. Kóczy (Budapest Tech); Alexandru Nichifor (Department of Economics, Maastricht University); Martin Strobel (Department of Economics, Maastricht University)
    Abstract: The quality of publications, approximated by the containing journal's quality indicator, is often the basis for hire and promotion in academic and research positions. Over the years a handful of ranking methods have been proposed. Discussing the most prominent methods we show that they are inherently biased against journals publishing short papers.gáljuk.
    Keywords: quality ranking, paper length, impact factor, invariant method, LP method
    Date: 2009

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