nep-cul New Economics Papers
on Cultural Economics
Issue of 2007‒10‒27
four papers chosen by
Roberto Zanola
University of the Piemonte Orientale

  1. Major influences on circus attendance. By Zanola, Roberto
  2. The Monetary Value of Cultural Goods: A Contingent Valuation Study of the Municipal Supply of Cultural Goods in Lueneburg, Germany By Anne-Kathrin Last
  3. Dynamic Product Repositioning in Differentiated Product Markets: The Case of Format Switching in the Commercial Radio Industry By Andrew Sweeting
  4. Influencia del talento del empresario y del tipo de página web en los resultados empresariales para las casas de turismo rural en España. Influence of the entrepreneurial talent and type of website on Rural Tourist House’s performance in Spain. By Nieto Arias, Jannine Waleska; Hernández Maestro, Rosa M.; Muñoz Gallego, Pablo A.

  1. By: Zanola, Roberto
    Abstract: Although circus represents one of the most accessible art forms, the economics of the arts and culture has completely neglected to address this topic. This paper represents an attempt to fill in this lack by identifying the determinants of the demand for circus in Italy, both in terms of structural characteristics of the shows and socio-economic factors that impact on it. To this aim, we collect information on the tournée of the bigger circuses performing in Italy during 2005 and 2006. The results show a positive elasticity of demand to income and, differently from similar studies on performing arts, to ticket price. There also differences between circuses in the importance of numbers with animals.
    Keywords: circus; demand; performing arts; Italy; attendance
    JEL: C2 D2 Z1
    Date: 2007–10
  2. By: Anne-Kathrin Last (Leuphana Universität Lüneburg)
    Abstract: This paper aims to determine if the contingent valuation method (CVM) can provide valid results useful in policy-making. This will be investigated by using a CV study that captures the willingness to pay (WTP) for the municipal cultural supply in Lueneburg, Germany. In contrast to previous CV studies that included a wide range of descriptive statistics, the empirical analysis of the current study focuses on multivariate analysis to explore the factors associated with the WTP. The results reflect current hypotheses in cultural economics. Thus, higher education levels and higher income are positively correlated with higher WTP. While the results indicate a highly significant impact of non use values on the WTP for cultural goods across the different regression models, the findings for some variables differ considerably in magnitude across different regression models.
    Keywords: Cultural Goods, Contingent Valuation, Willingness to Pay
    JEL: H44 Z10
    Date: 2007–10
  3. By: Andrew Sweeting
    Abstract: The ability of firms to reposition their products can determine the effects of demand shocks, mergers and policy interventions in differentiated product markets. This paper estimates a dynamic oligopoly model to measure repositioning costs in the commercial radio industry. Based on a set of markets where industry revenues were around $88 billion, I find that stations may have spent as much as $6 billion on repositioning. However, repositioning costs are not large enough to prevent radio markets adapting quite quickly to demand shocks.
    JEL: L1 L13 L82
    Date: 2007–10
  4. By: Nieto Arias, Jannine Waleska (Departamento de Administración y Economía de la Empresa, Facultad de Economía y Empresa, Universidad de Salamanca); Hernández Maestro, Rosa M. (Departamento de Administración y Economía de la Empresa, Facultad de Economía y Empresa, Universidad de Salamanca); Muñoz Gallego, Pablo A. (Departamento de Administración y Economía de la Empresa, Facultad de Economía y Empresa, Universidad de Salamanca)
    Abstract: El Turismo rural ha alcanzado un auge muy fuerte en España e internet se ha convertido en una herramienta vital en el sector. En este trabajo se persigue: 1) analizar la importancia del talento del empresario en la implantación de páginas web; 2) examinar la influencia de este talento y de las características de la página web sobre los resultados de la empresa y 3) determinar el efecto moderador de la experiencia del empresario. Con una muestra de 150 casas rurales en España y utilizando la metodología de ecuaciones estructurales, se observa cómo el contenido de la página web tiene una influencia sobre los resultados de la empresa, cómo la experiencia modera la relación entre el talento del empresario y los resultados y cómo la experiencia modera también la relación entre el talento y el diseño de la página web. In Spain, rural tourism has rapidly been on the increase and the internet has become an essential tool for this economic sector. The objectives of this project are: 1) to analyse the importance of the entrepreneurial talent on website’s implementation; 2) to study the influence of both the entrepreneurial talent and website’s features on enterprise’s performance; and 3) to determine the moderating effect of the businessman’s expertise. Based upon a sample of 150 Rural Tourist Houses in Spain and a Structural Equation Model, it should be noted: 1) the influence of the website’s contents on enterprise’s performance; 2) the businessman’s expertise moderating effect on entrepreneurial talent and performance relationship; and 3) the businessman’s expertise moderating effect on entrepreneurial talent and website design relationship.
    Keywords: Talento emprendedor, características de la página web, turismo rural, nuevas tecnologías. entrepreneurial talent, website features, rural tourism, new technologies.
    JEL: O14 O18 O32
    Date: 2007–04

This nep-cul issue is ©2007 by Roberto Zanola. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
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