nep-cul New Economics Papers
on Cultural Economics
Issue of 2006‒04‒22
two papers chosen by
Roberto Zanola
Universita degli Studi del Piemonte Orientale

  1. The Cultural Mind: Environmental Decision Making and Cultural Modeling Within and Across Populations By Scott Atran; Douglas Medin; Norbert Ross
  2. Benetton: identifying an image, imagining an identity By Giovanni Favero

  1. By: Scott Atran (IJN - Institut Jean-Nicod - - CNRS : UMR8129 - Ecole des Hautes Etudes en Sciences Sociales;Ecole Normale Supérieure de Paris); Douglas Medin; Norbert Ross
    Abstract: This paper describes a cross-cultural research project on the relation between how people conceptualize nature (their mental models) and how they act in it. Mental models of nature differ dramatically among and within populations living in the same area and engaged in more or less the same activities. This has novel implications for environmental decision making and management, including dealing with commons problems. Our research also offers a distinct perspective on models of culture, and a unified approach to the study of culture and cognition. We argue that cultural transmission and formation does not consist primarily in shared rules or norms, but in complex distributions of causally-connected representations across minds in interaction with the environment. The cultural stability and diversity of these representations often derives from rich, biologically-prepared mental mechanisms that limit variation to readily transmissible psychological forms. This framework addresses a series of methodological issues, such as the limitations of conceiving culture to be a well-defined system or bounded entity, an independent variable, or an internalized component of minds.
    Date: 2005–01–25
  2. By: Giovanni Favero (Department of Economics, University Of Venice Cà Foscari)
    Abstract: This paper deals with the Benetton’s approach to advertising and with the changes in the image of the company since its foundation in 1965 up to the 2000s. Links among the evolution in promotional, distributional and productive strategy are discussed.
    Keywords: business strategy, image policy, franchising
    JEL: N84 M37
    Date: 2006

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