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on Cultural Economics |
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Issue of 2005‒05‒29
one paper chosen by Roberto Zanola Universita degli Studi del Piemonte Orientale |
| By: | Aldo SPRANZI |
| Abstract: | In order to confront the problems of art marketing, the economist must trod on aesthetic terrain, and become concerned with all of the epistemological, aesthetic, critical and pedagogical aspects connected with the consumption of art. He can do it professional ly, without invading others’ fields, so that art itself - which he encountered in the guise of a simple consumer – reveals its na ture and the method with which every simple user might make it hi s or her own. The interpretation of Mozart’s The Magic Flute pres ented here shows how the art economics method works and the resul ts it leads to. It also shows that it does not require special sk ills of any kind. This working paper forms part of the forthcomin g publication: A.SPRANZI, Economics of the Arts. A new Approach t o Art Economics, Unicopli/Cuesp, Milano (cuesp@galactica.it) |
| Keywords: | Art Economics, Art Marketing, Cultural Industry, Opera, Mozart, Magic Flute |
| URL: | http://d.repec.org/n?u=RePEc:mil:wpdepa:2005-11&r=cul |