| Abstract: |
In order to confront the problems of art marketing, the economist must trod on
aesthetic terrain, and become concerned with all of the epistemological,
aesthetic, critical and pedagogical aspects connected with the consumption of
art. He can do it professional ly, without invading others’ fields, so that
art itself - which he encountered in the guise of a simple consumer – reveals
its na ture and the method with which every simple user might make it hi s or
her own. The interpretation of Mozart’s The Magic Flute pres ented here shows
how the art economics method works and the resul ts it leads to. It also shows
that it does not require special sk ills of any kind. This working paper forms
part of the forthcomin g publication: A.SPRANZI, Economics of the Arts. A new
Approach t o Art Economics, Unicopli/Cuesp, Milano (cuesp@galactica.it) |