nep-cul New Economics Papers
on Cultural Economics
Issue of 2005‒04‒03
two papers chosen by
Roberto Zanola
Universita degli Studi del Piemonte Orientale

  1. Art and the Internet: Blessing the Curse? By Patrick Legros
  2. Rating Forecasts for Television Programs By Denny Meyer; Rob J. Hyndman

  1. By: Patrick Legros
    Date: 2005–03–21
  2. By: Denny Meyer; Rob J. Hyndman
    Abstract: This paper investigates the effect of aggregation and non-linearity in relation to television rating forecasts. Several linear models for aggregated and disaggregated television viewing have appeared in the literature. The current analysis extends this work using an empirical approach. We compare the accuracy of population rating models, segment rating models and individual viewing behaviour models. Linear and non-linear models are fitted using regression, decision trees and neural networks, with a two-stage procedure being used to model network choice and viewing time for the individual viewing behaviour model. The most accurate forecast results are obtained from the non-linear segment rating models.
    Keywords: Decision Trees, Disaggregation, Discrete Choice Models, Neural Networks, Rating Benchmarks
    JEL: C53 C51 C35 M37
    Date: 2005–03

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