nep-cul New Economics Papers
on Cultural Economics
Issue of 2005‒01‒23
three papers chosen by
Roberto Zanola
Università degli Studi del Piemonte Orientale

  1. Marketing as an entrance barrier into the fashion market By Pedro Cosme Costa Vieira
  2. CULTURAL CONSUMPTION AS PART OF THE COLOMBIAN INCOME 1999-2004 By Camilo Herrera; Fabian Garcia; Adriana Lozano
  3. Cultural Goods and Willingness-to-pay: An Experiment Design. (Bienes Culturales y Willingness-to-Pay: Una Perspectiva de Diseño Experimental). By Francisco Marco-Serrano

  1. By: Pedro Cosme Costa Vieira (Faculdade de Economia do Porto)
    Abstract: In this paper I intend to model a firm decision of entrance into a profitable fashion market where fashion results from the existence of positive interdependence between buyers utility functions. I conclude theoretically that i) when incumbent firm has an aggressive strategy it sets a marketing limit strategy that do not permit the other firm to enter the fashion market and that ii) when incumbent firm accommodates the other firm a la Cournot there is no pure strategy Nash equilibrium. The properties of the model seem to be in accordance with the persistence in time of fashion brands.
    Keywords: Fashion, Marketing, Utility interdependence, Entrance barrier
    JEL: L13 M31
    Date: 2005–01–17
  2. By: Camilo Herrera (Centro de Estudios Culturales); Fabian Garcia (Centro de Estudios Culturales); Adriana Lozano (Centro de Estudios Culturales)
    Abstract: Plenty of people’s consumption is referred to necessary products used every day, and the cultural products are classified as sumptuary groceries used aside the people’s basic necessities. But those cultural consumptions are the ones that cause great difference among people. Those frequent books consumers are more demanded in the labor market and those classic music listeners are clearly different from those who listen tropical music. Towards this phenomenon, understand the Colombian cultural consumption would let us know more about the population and see how prepared it is to face cultural and social changes, because those who consume more cultural products are more prone to cultural transformations.
    Keywords: Cultural Consumption, books, video.
    JEL: D1 D2 D3 D4
    Date: 2005–01–19
  3. By: Francisco Marco-Serrano
    Abstract: Within the framework of the Experimental Economics a Market Experiment is designed in order to test the existence of a dual demand (those from consumers and non-consumers) for Cultural Goods, following previous research (Rausell-Köster et al. (2001), Rausell-Köster and Marco-Serrano (2000), Rausell-Köster and Carrasco-Arroyo (1998)).
    Keywords: experiment design, consumers & non-consumers, inverse free- rider, cultural goods
    JEL: P Q Z
    Date: 2005–01–19

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