nep-cse New Economics Papers
on Economics of Strategic Management
Issue of 2025–09–29
seven papers chosen by
João José de Matos Ferreira, Universidade da Beira Interior


  1. Contingency Theory in Management: Conceptual Phases and Strategic Link with Performance Measurement Systems By Yousra Nassou; Zakaria Bennani
  2. AI Business Applications Training and Business Outcomes: An Inclusive Intervention for Underrepresented Entrepreneurs By Drydakis, Nick
  3. Revisiting Asset-Backed Securitization in the Digital Era: The Role of Blockchain and Tokenization By Maryam Baroudi; Laila Bennis
  4. Higher Education Expansion and Firm Organization By Cirera, Xavier; Cruz, Marcio; Soares Martins Neto, Antonio
  5. The Attitude of the SME Towards Islamic Banking : The Case of SMEs in the South-West Region of Tunisia By Olfa Daghsni; Jamel Eddine Henchiri
  6. Risky business or strategic advantage? The varying effects of vertical coopetition on firm risk By Wenbin Sun; Rahul Govind; Mahabubur Rahman
  7. AI Business Applications Training and Business Outcomes: An Inclusive Intervention for Underrepresented Entrepreneurs By Drydakis, Nick

  1. By: Yousra Nassou (ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]); Zakaria Bennani (ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan])
    Abstract: This literature review delves into the dynamic evolution of contingency theory in management, with a specific focus on the relationship between organizational strategy and Performance Measurement Systems (PMS). Employing a systematic literature review methodology, the conceptual phases of contingency theory are examined, spanning from the technological approach to the configurational approach. The analysis underscores the crucial importance of aligning PMS with the overall organizational strategy, as advocated by Kaplan and Norton. Empirical studies by Chenhall, Kaplan and Norton, and Hoque lend support to this correlation, emphasizing its impact on organizational performance. Thus, this review underscores the need for a strategic approach in designing PMS, providing practical implications for managers and prompting avenues for future research.
    Keywords: organizational performance, Performance Measurement Systems (PMS), organizational strategy, Contingency theory, Contingency theory organizational strategy Performance Measurement Systems (PMS) organizational performance
    Date: 2024–05–01
    URL: https://d.repec.org/n?u=RePEc:hal:journl:hal-05217048
  2. By: Drydakis, Nick
    Abstract: This study investigates the associations between university-led training in AI business applications and business outcomes among small firms, with a focus on underrepresented entrepreneurs in England, Wales, and Scotland. A total of 121 non-native, disabled, and non-heterosexual entrepreneurs participated in a four-month training programme covering AI applications for communication, finance, project management, and other key business functions. Data were collected before the training (2023) and one year later (2024). Using panel data estimates, the findings indicate that, post-training, firms experienced an increase in digital competencies, which were positively associated with customer satisfaction, entrepreneurs' empowerment, and revenue growth. Notably, interaction effects showed that these associations were significantly strengthened following the training. Additional results reveal that, after the training, firms not only adopted a greater number of AI business applications but also used them more frequently. These behaviours were found to be associated with improvements in business outcomes. The study demonstrates how innovative educational interventions can support entrepreneurs in developing digital competencies within technology-driven environments, thereby enabling more inclusive access to tools and fostering equitable participation in the digital economy. The findings suggest that structured, application-focused training, when clearly aligned with business operations, can accelerate firms' technological adoption and effective use. Continued investment in AI training, sector-specific courses, and practitioner-led learning communities can therefore support small firms and underrepresented entrepreneurs in enhancing their digital competencies and achieving meaningful improvements in performance. The study contributes by developing the AI Business Applications Training Model, reflecting upon theoretical pathways, empirical patterns, and policy implications.
    Keywords: AI, AI Business Application Training, Business Education, Small Firms, Digital Competencies, Customer Satisfaction, Entrepreneurs' Empowerment, Revenue Growth, Inclusive Entrepreneurship
    JEL: L26 M13 O33 I24 I25 J15 J16 M15 D22 C23
    Date: 2025
    URL: https://d.repec.org/n?u=RePEc:zbw:glodps:1670
  3. By: Maryam Baroudi (UIT - Université Ibn Tofaïl); Laila Bennis (UIT - Université Ibn Tofaïl)
    Abstract: Amid the ongoing digital transformation, blockchain technology has emerged as a key innovation in the financial sector. One of its most promising applications is asset tokenization, which enables the digital representation and fractional ownership of financial assets. This study explores how the blockchain and asset tokenization can enhance the Asset-Backed Securitization process. In our research, we conduct a comprehensive literature review and present a case study highlighting the adoption of blockchain technology in financial institutions for securitization purposes. Based on these insights, we propose an ABS to incorporate blockchain and tokenization into the securitization process by increasing transparency, operational efficiency, and acceptability for investors. Our findings show that this technological approach can significantly enhance the performance of ABS by reducing operational risks, improving data integrity, and promotes boarder investor participation through fractionalization. It contributes to a more resilient and inclusive financial system.
    Keywords: O31 Paper type: Theoretical Research, O16, securitization. JEL Classification: G10, tokenization, Blockchain, Blockchain tokenization securitization. JEL Classification: G10 O16 O31 Paper type: Theoretical Research
    Date: 2025–08–17
    URL: https://d.repec.org/n?u=RePEc:hal:journl:hal-05222571
  4. By: Cirera, Xavier; Cruz, Marcio; Soares Martins Neto, Antonio
    Abstract: This paper investigates the impact of higher education expansion on firm performance in developing countries. It focuses on the significant expansion of higher education in Brazil between 2000 and 2012, which substantially increased higher education enrollment and graduation rates, thereby reducing the costs of hiring college-educated workers. Building on the theory of knowledge-based hierarchies and using a difference-in-differences approach and matching techniques, the paper finds that the surge in skilled labor supply led to a rise in the proportion of college-educated workers within firms in the treated microregions. This increase was accompanied by an increased prob-ability of firms adding knowledge hierarchies, followed by a rise in productivity and an increased likelihood of export. The findings suggest that policies affecting the cost and accessibility of hiring professionals and managers can significantly influence firms’ organizational structures, with implications for firm performance and productivity.
    Date: 2025–09–17
    URL: https://d.repec.org/n?u=RePEc:wbk:wbrwps:11216
  5. By: Olfa Daghsni (RED-ISGG - Recherche, Entreprises et décision - ISGGB - Institut Supérieur de Gestion de Gabès (Université de Gabès)); Jamel Eddine Henchiri (RED-ISGG - Recherche, Entreprises et décision - ISGGB - Institut Supérieur de Gestion de Gabès (Université de Gabès))
    Abstract: The purpose of this research is to ensure the factors that influence the attitude of SMEs towards Islamic banking services. The data of 28 entrepreneurs of SMEs were collected through an interviewer-administered questionnaire using a random sampling technique. This study uses a theoretical model based on the theory of planned behavior. To analyze the data obtained from the questionnaire, exploratory factor analysis techniques are used. The study has found significant impact of the quality of service, knowledge of Islamic finance, religious belief and support for business on the attitude towards Islamic banking, among SMEs in the south- west region of Tunisia. The results identify important factors that Islamic can use to update their strategies to attract potential customers and expand their customer base by adopting innovative financial solutions for small and medium-sized enterprises (SMEs).
    Keywords: The South West Region of Tunisia, Attitude, Theory of Planned Behavior, MENA, small business, Tunisia, SME Financing, Mena region, Small And Medium Sized Enterprises
    Date: 2025–03–08
    URL: https://d.repec.org/n?u=RePEc:hal:journl:hal-05252681
  6. By: Wenbin Sun; Rahul Govind (UNSW - University of New South Wales [Sydney]); Mahabubur Rahman (ESC [Rennes] - ESC Rennes School of Business)
    Abstract: This study explores the under-researched area of vertical coopetition in business-to-business markets. Drawing on the resource-based view of the firm and signaling theory, we develop a conceptual model linking vertical coopetition to a supplier firm's systematic risk (SR) and idiosyncratic risk (IR) profile and incorporating coopetitionspecific attributes as the boundary conditions. Using a dataset of over 20, 000 observations from more than 4000 firms spanning 29 years, employing a novel measure of vertical coopetition and a robust analytical method, we document that vertical coopetition with customers reduces a firm's SR. Additionally, we uncover an inverted Ushaped relationship between vertical coopetition and IR, suggesting that moderate levels of coopetition heighten firm-specific risks due to competitive tensions, while higher levels mitigate risk through improved resource coordination. We also identify that the length of the coopetitive relationship amplifies the risk-reducing effects on SR. In contrast, competition intensity within the relationship increases SR but has a non-monotonic effect on IR. The support for the results is further validated with several additional measures of the key variables, ensuring the robustness of our results. These insights contribute to the theoretical understanding of vertical coopetition and offer practical implications for B2B managers in strategic risk management, emphasizing the importance of balancing cooperation and competition to achieve long-term stability and competitive advantage.
    Keywords: Vertical coopetition, Firm performance, Relationship length
    Date: 2025–07–24
    URL: https://d.repec.org/n?u=RePEc:hal:journl:hal-05224431
  7. By: Drydakis, Nick (Anglia Ruskin University)
    Abstract: This study investigates the associations between university-led training in AI business applications and business outcomes among small firms, with a focus on underrepresented entrepreneurs in England, Wales, and Scotland. A total of 121 non-native, disabled, and non-heterosexual entrepreneurs participated in a four-month training programme covering AI applications for communication, finance, project management, and other key business functions. Data were collected before the training (2023) and one year later (2024). Using panel data estimates, the findings indicate that, post-training, firms experienced an increase in digital competencies, which were positively associated with customer satisfaction, entrepreneurs’ empowerment, and revenue growth. Notably, interaction effects showed that these associations were significantly strengthened following the training. Additional results reveal that, after the training, firms not only adopted a greater number of AI business applications but also used them more frequently. These behaviours were found to be associated with improvements in business outcomes. The study demonstrates how innovative educational interventions can support entrepreneurs in developing digital competencies.
    Keywords: entrepreneurs’ empowerment, customer satisfaction, digital competencies, small firms, business education, AI Business Application Training, AI, revenue growth, inclusive entrepreneurship
    JEL: L26 M13 O33 I24 I25 J15 J16 M15 D22 C23
    Date: 2025–09
    URL: https://d.repec.org/n?u=RePEc:iza:izadps:dp18143

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